AgentSkillsCN

mds-messaging-direction-summary

产出涵盖产品推介、功能与优势、应用场景、目标受众、价值主张、潜在异议、品牌定位、竞品分析、独特卖点以及期望情感的“信息与方向摘要”。

SKILL.md
--- frontmatter
name: mds-messaging-direction-summary
description: Produces the Messaging & Direction Summary covering product pitch, features/benefits, use cases, audiences, value props, objections, brand pitch, competitive notes, USP, desired emotions.

Messaging & Direction Summary (MDS)

This skill compiles the MDS document used as the source of truth for campaign messaging.

Input Variables

  • •[PRODUCT_BIBLE]
  • •[PERSONA_DATA]
  • •[COMPETITOR_DATA]

The Protocol

  1. •Product Pitch: succinct hero description.
  2. •Features & Benefits: detailed list with why it matters.
  3. •Use Cases: specific scenes and contexts.
  4. •Target Audiences: demographics and interests.
  5. •Value Propositions: functional, emotional, self-expressive reasons.
  6. •Potential Objections: concerns and rebuttals.
  7. •Brand Pitch: mission and ethos.
  8. •Competitive Notes: similarities and differences.
  9. •USP: unique claim and supporting proof.
  10. •Desired Emotional Response: target feelings.

Output Instructions

Render into templates/mds.md. Do not omit sections. Include a handoff JSON block.

Integration & Technical Specs

API Specification

  • •ID: mds-messaging-direction-summary
  • •Path: skills/mds-messaging-direction-summary/templates/mds.md
  • •Context: Part of Product Detailing

Data Flow

  • •Input: Derived from project context and upstream skills.
  • •Output: Generates mds.md.

CLI Usage

bash
bun scripts/cli.ts activate mds-messaging-direction-summary