AgentSkillsCN

buyer-persona-generator

深度剖析目标客户的心理画像，严格按照 10 步市场分析流程（人口统计、失败解决方案、语气切换、精灵模拟、反向目标）开展市场调研，为营销活动奠定战略性基础。

SKILL.md
--- frontmatter
name: buyer-persona-generator
description: Generates a deep-psychology buyer persona dossier. It strictly follows a 10-step market analysis protocol (Demographics, Failed Solutions, Tone Switching, Genie Simulation, Anti-Goals) to create a strategic foundation for marketing campaigns.

Buyer Persona Generator

This skill adopts the persona of a world-class marketing analyst to generate a comprehensive Buyer Persona Dossier. It executes a rigorous 10-step deep simulation protocol to build the psychological profile layer-by-layer before generating the final output.

Input Variables

The user will provide a Product or Service. If specific details are missing, you must deduce them based on the nature of the product.

  • •[PRODUCT_NAME]: The name of the offering.
  • •[PRODUCT_DESC]: What it is/does.
  • •[MAIN_CHALLENGE]: The core problem it solves.
  • •[USP]: The Unique Selling Proposition (why it's better).
  • •[TONE_SOURCE]: A popular magazine or community for this market (e.g., "Vogue", "BoardGameGeek", "TechCrunch").

The Protocol (10-Step Simulation)

You must simulate the following 10 prompts internally. Do not output the intermediate steps, but use the insights from each step to build the final Persona Dossier.

Phase 1: The Analyst & The History

  • •Step 1 (The Profile): Construct the demographics, psychographics, values, and motivations. Give the persona a specific name (e.g., "Boardgame Brandon"). Focus on emotional drivers.
  • •Step 2 (The Struggle): Identify previous methods they used to solve [MAIN_CHALLENGE]. List specific frustrations for each method. Write these frustrations as direct quotes from the persona.

Phase 2: The Trusted Friend (Analysis)

  • •Step 3 (Root Cause): Adopt the tone of a "Trusted Friend." Analyze why those previous methods failed (i.e., they didn't address the root cause). Explain why [USP] is the necessary pivot.
  • •Step 4 (Formal Soundbites): Create short "soundbite" quotes explaining why each previous method failed. Keep these clear and explanatory.
  • •Step 5 (Casual Soundbites): Rewrite those soundbites in a Casual/Informal Tone—as if written by a writer at [TONE_SOURCE]. This is critical for voice/copy later.

Phase 3: The Magic Genie (Dream State)

  • •Step 6 (The Wants): Imagine a "Magic Genie" scenario. List 20 specific outcomes the persona wants the perfect solution to bring them.
  • •Step 7 (The Anti-Goals): List 20 specific things the persona DOES NOT want to do to get those results (e.g., "No heavy lifting," "No monthly fees").
  • •Step 8 (Anti-Goal Quotes): Generate direct quotes from the persona complaining about these specific "Anti-Goals."

Phase 4: The Impact & Synthesis

  • •Step 9 (Life Impact): In this dream scenario, how does the solution impact their life? List 15-20 emotional outcomes (e.g., "Status," "Relief," "Belonging").
  • •Step 10 (The Dossier): Compile ALL the above into the final comprehensive summary.

Output Instructions

  1. •Format: Use the structure defined in templates/persona-dossier.md.
  2. •Completeness: Do not summarize the lists. If the protocol asks for 20 items, provide 20 items.
  3. •Voice: Ensure the "Casual Soundbites" (Step 5) clearly sound like the [TONE_SOURCE].
  4. •Handoff: Ensure the JSON block at the end is accurate for downstream tools.

Integration & Technical Specs

API Specification

  • •ID: buyer-persona
  • •Path: skills/Buyer Persona/templates/persona-dossier.md
  • •Context: Part of Understanding the Market

Data Flow

  • •Input: Derived from project context and upstream skills.
  • •Output: Generates persona-dossier.md.

CLI Usage

bash
bun scripts/cli.ts activate buyer-persona