Marketing Email Creator

Create compelling marketing emails in your authentic brand voice.

Before Writing

1. •

   Identify the email type:

   • •Newsletter (regular value delivery)
   • •Launch announcement (course/product promotion)
   • •Nurture sequence (relationship building)
2. •

   Run the rhetoric selector:

   bash

   python shared/rhetoric_selector.py --type email_newsletter
   # or --type email_launch
   # or --type email_nurture
   

3. •

   Review context:

   • •VOICE_GUIDE.md
   • •BUSINESS_CONTEXT.md
   • •CONTENT_PILLARS.md

Email Anatomy

Subject Line

• •4-7 words ideal
• •Create curiosity or promise value
• •Rhetorical devices work brilliantly here (antithesis, tricolon)
• •Avoid spam triggers (FREE, URGENT, !!!)
• •Test with: "Would I open this?"

Subject line formulas:

• •Curiosity: "The thing nobody tells you about [X]"
• •Benefit: "How to [achieve X] in [timeframe]"
• •Story: "I almost [dramatic thing] until..."
• •Direct: "[Specific thing] that changed my [result]"
• •Antithesis: "[Old way] vs [new way]"

Preview Text

• •First 40-90 characters visible in inbox
• •Complements (doesn't repeat) subject line
• •Often the first sentence of your email

Opening

• •Don't waste the first line on "Hi [Name]"
• •Start with something interesting
• •Hook them immediately - they're deciding whether to keep reading

Body

• •Short paragraphs (2-3 sentences max)
• •One idea per paragraph
• •Use rhetorical devices for flow and emphasis
• •Personal stories are your secret weapon
• •Specifics > generalities (numbers, examples, real situations)

CTA (Call to Action)

• •ONE clear CTA per email
• •Button or link, not both
• •Action-oriented text ("Join the masterclass" not "Click here")
• •Earned, not forced - comes after providing value

Sign-off

• •Keep it simple: Your name or "- [Name]"
• •P.S. lines work for secondary CTAs or personal notes

Templates

See templates folder:

• •Newsletter
• •Launch Announcement
• •Nurture Sequence

Voice Reminders

From your VOICE_GUIDE.md:

Do

• •Write like you're emailing one person
• •Share real stories and real numbers
• •Be genuinely helpful before asking for anything
• •Use "you" more than "I"
• •Maintain your spelling conventions

Don't

• •Start with "I hope this email finds you well"
• •Use "we" when you mean "I"
• •Include multiple CTAs competing for attention
• •Write walls of text without line breaks
• •Sound like a marketing department

Email Types Explained

Newsletter

Purpose: Regular value delivery, staying top of mind Frequency: Weekly or bi-weekly Mix: Technical tip + industry observation + personal note CTA: Soft (reply, share, optional product mention)

Launch Announcement

Purpose: Promote a specific offering Frequency: During launch windows only Structure: Problem > Solution > Proof > Offer > Urgency CTA: Direct (join, enrol, sign up)

Nurture Sequence

Purpose: Build relationship over time with new subscribers Length: 5-7 emails over 2-3 weeks Arc: Welcome > Value > Story > More value > Soft pitch CTA: Graduated (reply > free resource > learn more > offering)

Quality Checklist

Before sending, verify:

• • Subject line creates curiosity or promises clear value
• • Opening line is interesting (not "Hi, I hope...")
• • Paragraphs are short and scannable
• • Voice is authentically yours (check against guide)
• • At least one rhetorical device used naturally
• • ONE clear CTA (or none if pure value email)
• • CTA is earned (value delivered first)
• • No spelling errors
• • Read aloud - does it sound like a person?