Social Analytics
Analyze social media profiles and calculate engagement metrics - understand what content works for competitors and your own accounts.
When to Use This Skill
- •Competitor analysis - Audit competitor social presence
- •Engagement benchmarking - Calculate and compare engagement rates
- •Content analysis - Identify top-performing post types
- •Profile audit - Assess social media health
- •Reporting - Generate social performance reports
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures analysis frameworks | Metric definitions |
| Identifies patterns in data | Business interpretation |
| Creates visualization templates | Dashboard design |
| Suggests optimization areas | Action priorities |
| Calculates statistical measures | Decision thresholds |
Dependencies
bash
pip install click pandas requests beautifulsoup4 # For authenticated API access: pip install tweepy instaloader
Commands
Analyze Profile
bash
python scripts/main.py analyze @competitor --platform twitter python scripts/main.py analyze @brand --platform instagram
Calculate Engagement
bash
python scripts/main.py engagement @profile --platform twitter --days 30 python scripts/main.py engagement @profile --platform linkedin --posts 50
Find Top Posts
bash
python scripts/main.py top-posts @profile --platform twitter --count 10 python scripts/main.py top-posts @profile --metric likes
Export Data
bash
python scripts/main.py export @profile --platform twitter --format csv python scripts/main.py export @profile --platform instagram --output report.json
Compare Profiles
bash
python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter
Examples
Example 1: Competitor Social Audit
bash
# Analyze competitor profile python scripts/main.py analyze @competitor_brand --platform twitter # Output: # Profile Analysis: @competitor_brand # ───────────────────────────────────── # Followers: 45,230 # Following: 1,234 # Total Posts: 2,456 # Avg Likes: 234 # Avg Retweets: 45 # Engagement: 2.3% # Post Frequency: 3.2/day # Top Hashtags: #marketing, #growth, #startup
Example 2: Benchmark Engagement Rates
bash
# Compare engagement across competitors python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter # Output: # Engagement Comparison # ───────────────────── # Profile Followers Eng.Rate Posts/Day # @brand1 45,230 2.3% 3.2 # @brand2 32,100 3.1% 2.1 # @brand3 89,500 1.8% 4.5 # Winner: @brand2 (highest engagement despite fewer followers)
Example 3: Find Winning Content
bash
# Identify top performing posts python scripts/main.py top-posts @marketing_pro --platform twitter --count 10 # Output: # Top 10 Posts by Engagement # ────────────────────────── # 1. "Here's what nobody tells you about..." # Likes: 2,345 RTs: 456 Eng: 6.2% # Type: Thread Time: Tuesday 9am # 2. "The biggest mistake I see founders make..." # Likes: 1,890 RTs: 312 Eng: 4.8% # Type: Single Time: Wednesday 8am
Engagement Rate Benchmarks
Twitter/X
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| <10K | 1-3% | 3-6% | >6% |
| 10K-100K | 0.5-1% | 1-3% | >3% |
| 100K+ | 0.2-0.5% | 0.5-1% | >1% |
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| <10K | 3-6% | 6-10% | >10% |
| 10K-100K | 1-3% | 3-6% | >6% |
| 100K+ | 0.5-1% | 1-3% | >3% |
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| Personal | 2-4% | 4-8% | >8% |
| Company | 0.5-1% | 1-2% | >2% |
Metrics Explained
| Metric | Formula | What It Measures |
|---|---|---|
| Engagement Rate | (likes + comments + shares) / followers | Overall content resonance |
| Amplification | shares / followers | Content virality |
| Conversation | comments / followers | Community engagement |
| Applause | likes / followers | Content appreciation |
Output Formats
| Format | Best For |
|---|---|
text | Quick terminal review |
csv | Spreadsheet analysis |
json | Programmatic use |
md | Reports and docs |
Skill Boundaries
What This Skill Does Well
- •Structuring data analysis
- •Identifying patterns and trends
- •Creating visualization frameworks
- •Calculating statistical measures
What This Skill Cannot Do
- •Access your actual data
- •Replace statistical expertise
- •Make business decisions
- •Guarantee prediction accuracy
Related Skills
- •content-repurposer - Repurpose top-performing content
- •hashtag-analyzer - Deep dive into hashtag performance
Skill Metadata
- •Mode: centaur
yaml
category: social subcategory: analytics dependencies: [pandas, requests, beautifulsoup4] difficulty: intermediate time_saved: 4+ hours/week