Onboarding Orchestrator
Create structured onboarding programs that drive rapid time-to-value through milestone-based playbooks, proactive touchpoints, and early success metrics.
When to Use This Skill
- •Designing new onboarding programs
- •Improving existing onboarding metrics
- •Creating segment-specific playbooks
- •Automating onboarding touchpoints
- •Measuring onboarding effectiveness
Methodology Foundation
Based on Lincoln Murphy's First Value Delivery and Gainsight Onboarding Best Practices, focusing on:
- •Time to First Value (TTFV)
- •Milestone-based progression
- •Success criteria definition
- •Risk identification during ramp
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Designs milestone frameworks | Implementation timeline |
| Creates touchpoint schedules | Resource allocation |
| Identifies success metrics | Definition of "success" |
| Suggests automation triggers | Tool selection |
| Builds playbook templates | Customization per segment |
Instructions
Step 1: Define Onboarding Phases
Standard 4-Phase Model:
| Phase | Duration | Focus | Exit Criteria |
|---|---|---|---|
| Kickoff | Week 1 | Alignment, access | Kickoff complete, logins work |
| Setup | Week 2-3 | Configuration | Core setup done |
| Adoption | Week 4-6 | First use case | TTFV achieved |
| Optimization | Week 7-12 | Full rollout | Steady state reached |
Step 2: Map Milestones per Phase
Kickoff Milestones:
- • Kickoff call completed
- • Success criteria documented
- • Admin account created
- • Integration requirements identified
- • Timeline agreed
Setup Milestones:
- • Technical setup complete
- • Data migration (if needed)
- • Integrations connected
- • User accounts provisioned
- • Admin trained
Adoption Milestones:
- • First workflow created
- • 50% users logged in
- • First value moment achieved
- • End user training complete
- • Champion identified
Optimization Milestones:
- • 80% users active
- • Full use case deployed
- • Self-service adoption
- • QBR scheduled
- • Expansion discussed
Step 3: Design Touchpoint Cadence
| Day | Type | Purpose | Owner |
|---|---|---|---|
| 0 | Welcome + next steps | Auto | |
| 1 | Call | Kickoff call | CSM |
| 3 | Setup checklist | Auto | |
| 7 | Call | Setup review | CSM |
| 14 | Training resources | Auto | |
| 21 | Call | Adoption check-in | CSM |
| 30 | 30-day survey | Auto | |
| 45 | Call | Value review | CSM |
| 60 | Optimization tips | Auto | |
| 90 | Call | QBR/Health check | CSM |
Step 4: Define Success Metrics
| Metric | Target | Measurement |
|---|---|---|
| Time to Kickoff | <3 days | Contract → Kickoff |
| Time to Setup | <14 days | Kickoff → Setup complete |
| Time to First Value | <30 days | Contract → First use case |
| 30-day activation | >70% | Users logged in |
| 60-day adoption | >50% | Users weekly active |
| Onboarding CSAT | >4.5 | Survey score |
| Onboarding NPS | >50 | Survey score |
Examples
Example 1: B2B SaaS Onboarding Playbook
Output:
code
## Customer Onboarding Playbook: Enterprise Segment ### Overview - **Segment**: Enterprise ($100K+ ARR) - **Target TTFV**: 45 days - **CSM:Account Ratio**: 1:15 - **Onboarding Duration**: 90 days --- ### Phase 1: Kickoff (Days 0-7) **Objectives:** - Establish relationship and trust - Align on success criteria - Set expectations and timeline **Milestones:** | Milestone | Owner | Day | Status | |-----------|-------|-----|--------| | Welcome email sent | Auto | 0 | | | Kickoff scheduled | CSM | 1 | | | Kickoff call completed | CSM | 3 | | | Success criteria doc sent | CSM | 4 | | | Technical requirements gathered | CSM | 5 | | | Project plan shared | CSM | 7 | | **Kickoff Call Agenda (60 min):** 1. Introductions (5 min) 2. Business objectives (15 min) 3. Success criteria definition (15 min) 4. Technical overview (10 min) 5. Timeline and milestones (10 min) 6. Q&A and next steps (5 min) **Success Criteria Template:** ```markdown ## [Customer] Success Criteria **Business Objectives:** 1. [Primary goal] 2. [Secondary goal] **Success Metrics:** | Metric | Baseline | Target | Timeline | |--------|----------|--------|----------| | [Metric 1] | X | Y | 90 days | **Key Stakeholders:** | Name | Role | Involvement | |------|------|-------------| **Risks/Dependencies:** -
Exit Criteria → Phase 2:
- • Kickoff call complete
- • Success criteria documented and signed off
- • Technical requirements understood
- • Project timeline agreed
Phase 2: Setup (Days 8-21)
Objectives:
- •Complete technical implementation
- •Configure product for use case
- •Provision and train admins
Milestones:
| Milestone | Owner | Day | Status |
|---|---|---|---|
| SSO/Auth configured | Tech | 10 | |
| Core integration connected | Tech | 12 | |
| Data migration complete | Tech | 14 | |
| Admin accounts created | CSM | 14 | |
| Admin training session | CSM | 16 | |
| Setup review call | CSM | 21 |
Setup Check-In Call (Day 14, 30 min):
- •Progress review (10 min)
- •Blocker resolution (10 min)
- •Admin training preview (5 min)
- •Next steps (5 min)
Admin Training Agenda (60 min):
- •Platform overview (15 min)
- •User management (15 min)
- •Core workflows (20 min)
- •Reporting basics (10 min)
Exit Criteria → Phase 3:
- • Technical setup 100% complete
- • At least 1 admin trained
- • Users provisioned
- • No open blockers
Phase 3: Adoption (Days 22-45)
Objectives:
- •Achieve first value moment
- •Drive user adoption
- •Establish usage patterns
Milestones:
| Milestone | Owner | Day | Status |
|---|---|---|---|
| End user training scheduled | CSM | 22 | |
| First training session | CSM | 25 | |
| First workflow live | Customer | 28 | |
| 50% users logged in | - | 30 | |
| First value achieved | - | 35 | |
| Adoption review call | CSM | 45 |
End User Training (60 min per session):
- •Session 1: Core functionality
- •Session 2: Advanced features
- •Session 3: Best practices
First Value Checklist:
- • Primary use case configured
- • First real work completed
- • Customer confirms value
- • Quote-worthy moment captured
30-Day Survey:
code
1. How easy was onboarding? (1-5) 2. Did you achieve your first goal? (Y/N) 3. What could we improve? 4. NPS: How likely to recommend? (0-10)
Exit Criteria → Phase 4:
- • First value moment achieved
- • 50%+ users logged in
- • No critical blockers
- • Customer confirms progress
Phase 4: Optimization (Days 46-90)
Objectives:
- •Full use case deployment
- •Drive to steady-state adoption
- •Prepare for ongoing success
Milestones:
| Milestone | Owner | Day | Status |
|---|---|---|---|
| Second use case identified | CSM | 50 | |
| Full team rollout | Customer | 60 | |
| 80% adoption achieved | - | 75 | |
| QBR scheduled | CSM | 80 | |
| Handoff to ongoing success | CSM | 90 |
60-Day Check-In (30 min):
- •Adoption metrics review (10 min)
- •Value realization check (10 min)
- •Expansion opportunities (5 min)
- •Ongoing cadence (5 min)
90-Day QBR Handoff:
- •Full value review
- •Health score baseline
- •Ongoing success plan
- •Expansion discussion
Automation Triggers
| Trigger | Action | Timing |
|---|---|---|
| Contract signed | Welcome email | Immediate |
| Day 3, no kickoff | Alert CSM | Day 3 |
| Setup incomplete | Nudge email | Day 18 |
| Day 30, <25% login | Risk alert | Day 30 |
| First value achieved | Celebration email | On event |
| Day 45, low adoption | Intervention call | Day 45 |
Risk Indicators
| Signal | Risk Level | Response |
|---|---|---|
| No kickoff by Day 5 | 🟠 High | Escalate internally |
| Setup blocked >7 days | 🟠 High | Technical escalation |
| <25% login at Day 30 | 🔴 Critical | Intervention call |
| Champion disengaged | 🟠 High | Find alternate contact |
| No first value by Day 45 | 🔴 Critical | Executive involvement |
code
## Skill Boundaries ### What This Skill Does Well - Structuring onboarding programs - Defining milestones and metrics - Creating touchpoint schedules - Building playbook templates ### What This Skill Cannot Do - Know your specific product setup - Execute onboarding automatically - Replace customer relationship skills - Predict implementation blockers ### When to Escalate to Human - Technical implementation issues - Customer relationship problems - Scope changes or delays - Executive involvement needs ## References - Lincoln Murphy's Customer Success Onboarding - Gainsight Onboarding Best Practices - Totango Time to First Value Guide - ChurnZero Onboarding Automation ## Related Skills - `account-health` - Post-onboarding health - `churn-prediction` - Onboarding risk signals - `expansion-signals` - Early expansion opportunities ## Skill Metadata - **Domain**: Customer Success - **Complexity**: Intermediate - **Mode**: cyborg - **Time to Value**: 2-4 hours for playbook design - **Prerequisites**: Product knowledge, segment definitions