AgentSkillsCN

drip-campaigns

在需要映射按顺序排列的培育流程，包括节奏、故事弧及价值阶梯时使用此工具。

SKILL.md
--- frontmatter
name: drip-campaigns
description: Use when you need to map sequenced nurture flows with pacing, storytelling
  arcs, and value ladders.

Drip Campaign Design Skill

Framework

  1. •Objective Mapping – each touch must have a single job (educate, qualify, convert).
  2. •Value Ladder – sequence benefits from awareness → consideration → decision.
  3. •Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
  4. •Signal-Based Branching – accelerate for high intent, slow for low engagement.

Templates

code
Touch | Timing | Objective | Content Angle | CTA | Personalization
  • •Message hierarchy worksheet
  • •Cadence testing checklist
  • •Personalization matrix (firmographic + behavioral signals)

Tips

  • •Alternate between insight, proof, and offer touches to keep attention high.
  • •Use soft CTAs early, stronger CTAs after value delivered.
  • •Add progressive profiling questions to capture more data per touch.
  • •Mirror messaging across ads + sales outreach so the drip feels orchestrated.

When to Use

  • •Launching a new nurture series and need a cadence blueprint.
  • •Translating product education journeys into sequenced content.
  • •Reworking underperforming drips with better pacing and offers.