Strategic SEO Planning

Process

1. Discovery

• •Business type, target audience, competitors, goals
• •Current site assessment (if exists)
• •Budget and timeline constraints
• •Key performance indicators (KPIs)

2. Competitive Analysis

• •Identify top 5 competitors
• •Analyze their content strategy, schema usage, technical setup
• •Identify keyword gaps and content opportunities
• •Assess their E-E-A-T signals
• •Estimate their domain authority

3. Architecture Design

• •Load industry template from assets/ directory
• •Design URL hierarchy and content pillars
• •Plan internal linking strategy
• •Sitemap structure with quality gates applied
• •Information architecture for user journeys

4. Content Strategy

• •Content gaps vs competitors
• •Page types and estimated counts
• •Blog/resource topics and publishing cadence
• •E-E-A-T building plan (author bios, credentials, experience signals)
• •Content calendar with priorities

5. Technical Foundation

• •Hosting and performance requirements
• •Schema markup plan per page type
• •Core Web Vitals baseline targets
• •AI search readiness requirements
• •Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1 — Foundation (weeks 1-4)

• •Technical setup and infrastructure
• •Core pages (home, about, contact, main services)
• •Essential schema implementation
• •Analytics and tracking setup

Phase 2 — Expansion (weeks 5-12)

• •Content creation for primary pages
• •Blog launch with initial posts
• •Internal linking structure
• •Local SEO setup (if applicable)

Phase 3 — Scale (weeks 13-24)

• •Advanced content development
• •Link building and outreach
• •GEO optimization
• •Performance optimization

Phase 4 — Authority (months 7-12)

• •Thought leadership content
• •PR and media mentions
• •Advanced schema implementation
• •Continuous optimization

Industry Templates

Load from assets/ directory:

• •saas.md — SaaS/software companies
• •local-service.md — Local service businesses
• •ecommerce.md — E-commerce stores
• •publisher.md — Content publishers/media
• •agency.md — Agencies and consultancies
• •generic.md — General business template

Output

Deliverables

• •SEO-STRATEGY.md — Complete strategic plan
• •COMPETITOR-ANALYSIS.md — Competitive insights
• •CONTENT-CALENDAR.md — Content roadmap
• •IMPLEMENTATION-ROADMAP.md — Phased action plan
• •SITE-STRUCTURE.md — URL hierarchy and architecture

KPI Targets

Success Criteria

• •Clear, measurable goals per phase
• •Resource requirements defined
• •Dependencies identified
• •Risk mitigation strategies