Cross-Platform Creative Quality Audit
Process
- •Collect creative assets or performance data from active platforms
- •Read
ads/references/platform-specs.mdfor creative specifications - •Read
ads/references/benchmarks.mdfor CTR/engagement benchmarks - •Read
ads/references/scoring-system.mdfor weighted scoring algorithm - •Evaluate creative quality per platform
- •Assess cross-platform creative consistency
- •Generate production priority recommendations
Per-Platform Assessment
Google Ads Creative
- •RSA: ≥8 unique headlines, ≥3 descriptions per ad group
- •RSA ad strength: "Good" or "Excellent"
- •Pin usage: minimal and strategic (over-pinning kills RSA flexibility)
- •Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image
- •PMax asset groups: text + image + video + optional product feed
- •YouTube: video quality, hook, subtitles (see ads-youtube sub-skill)
Meta Ads Creative
- •Format diversity: ≥3 formats active (image, video, carousel, collection)
- •Creative volume: ≥5 creatives per ad set
- •Fatigue detection: CTR declining >20% over 14 days = FAIL
- •Video length: 15s max Stories/Reels, 30s max Feed
- •UGC/testimonial content tested
- •Advantage+ Creative enhancements enabled
- •Headline under 40 chars, primary text under 125 chars
LinkedIn Creative
- •Thought Leader Ads active, ≥30% budget for B2B
- •Format diversity: ≥2 formats tested (single image, carousel, video, document)
- •Video ads tested
- •Creative refresh: every 4-6 weeks
- •Professional tone appropriate for platform
TikTok Creative
- •≥6 creatives per ad group (Critical requirement)
- •All video 9:16 vertical 1080x1920 (non-negotiable)
- •Native-looking content (not corporate)
- •Hook in first 1-2 seconds
- •No creative active >7 days with declining CTR
- •Spark Ads tested (~3% CTR vs ~2% standard)
- •Sound-on optimization (never silent)
- •Safe zone compliance: X:40-940, Y:150-1470
- •Trending audio used
Microsoft Creative
- •RSA: ≥8 headlines, ≥3 descriptions
- •Multimedia Ads tested (unique rich format)
- •Ad copy optimized for Bing demographics (older, higher income, professional)
- •Action Extension utilized (unique to Microsoft)
- •Filter Link Extension tested
Creative Fatigue Detection
Signals of Fatigue
| Signal | Threshold | Action |
|---|---|---|
| CTR declining | >20% over 14 days | Refresh creative |
| Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative |
| Watch time declining (TikTok) | <3s average | New hook needed |
| QS declining (Google) | Drop of 2+ points | Refresh ad copy |
| Engagement rate drop | >30% decline | Full creative overhaul |
Refresh Cadence by Platform
| Platform | Recommended Refresh |
|---|---|
| Google Search | Every 8-12 weeks |
| Meta | Every 2-4 weeks |
| Every 4-6 weeks | |
| TikTok | Every 5-7 days (fastest fatigue) |
| Microsoft | Every 8-12 weeks |
| YouTube | Every 4-8 weeks |
Format Diversity Matrix
Evaluate which formats are active per platform:
| Format | Meta | TikTok | Microsoft | ||
|---|---|---|---|---|---|
| Static Image | RSA image ext | ✅ | ✅ | ❌ | Multimedia |
| Video | YouTube, PMax | ✅ | ✅ | ✅ (required) | ❌ |
| Carousel | ❌ | ✅ | ✅ | ❌ | ❌ |
| Collection | ❌ | ✅ | ❌ | ❌ | ❌ |
| Document | ❌ | ❌ | ✅ | ❌ | ❌ |
| Shopping | PMax, Shopping | Catalog | ❌ | Shop | Shopping |
Universal Creative Best Practices
Cross-Platform Safe Zone
- •900x1000px usable area works across all vertical placements
- •Keep critical elements centered and within safe margins
- •Test on mobile devices (75%+ of ad impressions are mobile)
Ad Copy Principles
- •Lead with benefit, not feature
- •Include clear CTA (what should they do next?)
- •Match ad message to landing page (message match)
- •Use numbers and specifics over vague claims
- •Test emotional vs rational appeals
Video Production Standards
- •H.264 codec, AAC audio, MP4 container
- •Minimum 720p (1080p preferred)
- •Subtitles/captions always (accessibility + sound-off viewing)
- •Brand mention within first 5s (awareness) or at CTA (performance)
Output
Creative Quality Report
code
Cross-Platform Creative Health Google: ████████░░ X/X checks passing Meta: ██████████ X/X checks passing LinkedIn: ███████░░░ X/X checks passing TikTok: █████░░░░░ X/X checks passing Microsoft: ████████░░ X/X checks passing
Deliverables
- •
CREATIVE-AUDIT-REPORT.md— Per-platform creative assessment - •Fatigue alerts (any creative past refresh cadence)
- •Format diversity gaps per platform
- •Production priority list (most impactful creative to produce next)
- •Quick Wins (format conversions, CTA changes, Spark Ads setup)