Full Multi-Platform Ads Audit
Process
- •Collect account data — request exports, screenshots, or API access
- •Detect business type — analyze account signals per ads orchestrator
- •Identify active platforms — determine which platforms are in use
- •Delegate to subagents (if available, otherwise run inline sequentially):
- •
audit-google— Conversion tracking, wasted spend, structure, keywords, ads, settings (G01-G74) - •
audit-meta— Pixel/CAPI health, creative fatigue, structure, audience (M01-M46) - •
audit-creative— LinkedIn, TikTok, Microsoft creative checks + cross-platform synthesis - •
audit-tracking— LinkedIn, TikTok, Microsoft tracking + cross-platform tracking health - •
audit-budget— LinkedIn, TikTok, Microsoft budget/bidding + cross-platform allocation - •
audit-compliance— All-platform compliance, settings, performance benchmarks
- •
- •Score — calculate per-platform and aggregate Ads Health Score (0-100)
- •Report — generate prioritized action plan with Quick Wins
Data Collection
Ask the user for available data. Accept any combination:
- •Google Ads: account export, Change History, Search Terms Report
- •Meta Ads: Ads Manager export, Events Manager screenshot, EMQ scores
- •LinkedIn Ads: Campaign Manager export, Insight Tag status
- •TikTok Ads: Ads Manager export, Pixel/Events API status
- •Microsoft Ads: account export, UET tag status, import validation results
If no exports available, audit from screenshots or manual data entry.
Scoring
Read ads/references/scoring-system.md for full algorithm.
Per-Platform Weights
| Platform | Category Weights |
|---|---|
| Conversion 25%, Waste 20%, Structure 15%, Keywords 15%, Ads 15%, Settings 10% | |
| Meta | Pixel/CAPI 30%, Creative 30%, Structure 20%, Audience 20% |
| Tech 25%, Audience 25%, Creative 20%, Lead Gen 15%, Budget 15% | |
| TikTok | Creative 30%, Tech 25%, Bidding 20%, Structure 15%, Performance 10% |
| Microsoft | Tech 25%, Syndication 20%, Structure 20%, Creative 20%, Settings 15% |
Aggregate Score
code
Aggregate = Sum(Platform_Score x Platform_Budget_Share) Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
Output Files
- •
ADS-AUDIT-REPORT.md— Comprehensive multi-platform findings - •
ADS-ACTION-PLAN.md— Prioritized recommendations (Critical > High > Medium > Low) - •
ADS-QUICK-WINS.md— Items fixable in <15 minutes with high impact
Report Structure
Executive Summary
- •Aggregate Ads Health Score (0-100) with grade
- •Per-platform scores
- •Business type detected
- •Active platforms identified
- •Top 5 critical issues across all platforms
- •Top 5 quick wins across all platforms
Per-Platform Sections
Each platform section includes:
- •Platform Health Score with grade
- •Category breakdown with pass/warning/fail per check
- •Platform-specific Quick Wins
- •Detailed findings with remediation steps
Cross-Platform Analysis
- •Budget allocation assessment (actual vs recommended)
- •Tracking consistency (are all platforms tracking the same events?)
- •Creative consistency (is messaging aligned across platforms?)
- •Attribution overlap (are platforms double-counting conversions?)
Strategic Recommendations
- •Platform prioritization based on business type
- •Budget reallocation recommendations
- •Scaling opportunities (platforms/campaigns ready to scale)
- •Kill list (campaigns/ad groups to pause immediately)
Priority Definitions
- •Critical: Revenue/data loss risk (fix immediately)
- •High: Significant performance drag (fix within 7 days)
- •Medium: Optimization opportunity (fix within 30 days)
- •Low: Best practice, minor impact (backlog)
Quick Wins Criteria
code
IF severity == "Critical" OR severity == "High" AND estimated_fix_time < 15 minutes THEN flag as Quick Win SORT BY (severity_multiplier x estimated_impact) DESC