Ads — Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and 6 subagents.

Quick Reference

Orchestration Logic

When the user invokes /ads audit, delegate to subagents in parallel:

1. •Collect account data (exports, screenshots, or API access details)
2. •Detect business type and identify active platforms
3. •Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
4. •Collect results and generate unified report with Ads Health Score (0-100)
5. •Create prioritized action plan with Quick Wins

For individual commands (/ads google, /ads meta, etc.), load the relevant sub-skill directly.

Industry Detection

Detect business type from ad account signals:

• •SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
• •E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
• •Local Service: call extensions, location targeting, store visits, directions events
• •B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
• •Info Products: webinar/course funnels, lead gen forms, low-ticket offers
• •Mobile App: app install campaigns, in-app events, deep linking
• •Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
• •Healthcare: HIPAA compliance flags, healthcare-specific ad policies
• •Finance: Special Ad Categories declared, financial products compliance
• •Agency: multiple client accounts, white-label reporting needs

Quality Gates

Hard rules — never violate these:

• •Never recommend Broad Match without Smart Bidding (Google)
• •3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
• •Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
• •Learning phase: never recommend edits during active learning phase
• •Compliance: always check Special Ad Categories for housing/employment/credit/finance
• •Creative: never run silent video ads on TikTok (sound-on platform)
• •Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)

Reference Files

Load these on-demand as needed — do NOT load all at startup.

Path resolution: All references are installed at ~/.claude/skills/ads/references/. When sub-skills or agents reference ads/references/*.md, resolve to ~/.claude/skills/ads/references/*.md.

• •references/scoring-system.md — Weighted scoring algorithm and grading thresholds
• •references/benchmarks.md — Industry benchmarks by platform (CPC, CTR, CVR, ROAS)
• •references/bidding-strategies.md — Bidding decision trees per platform
• •references/budget-allocation.md — Platform selection matrix, scaling rules, MER
• •references/platform-specs.md — Creative specifications across all platforms
• •references/conversion-tracking.md — Pixel, CAPI, EMQ, ttclid implementation
• •references/compliance.md — Regulatory requirements, ad policies, privacy
• •references/google-audit.md — 74-check Google Ads audit checklist
• •references/meta-audit.md — 46-check Meta Ads audit checklist
• •references/linkedin-audit.md — 25-check LinkedIn Ads audit checklist
• •references/tiktok-audit.md — 25-check TikTok Ads audit checklist
• •references/microsoft-audit.md — 20-check Microsoft Ads audit checklist

Scoring Methodology

Ads Health Score (0-100)

Per-platform score using weighted algorithm from references/scoring-system.md. Cross-platform aggregate weighted by budget share:

Aggregate = Sum(Platform_Score x Platform_Budget_Share)

Grading

Priority Levels

• •Critical: Revenue/data loss risk (fix immediately)
• •High: Significant performance drag (fix within 7 days)
• •Medium: Optimization opportunity (fix within 30 days)
• •Low: Best practice, minor impact (backlog)

Sub-Skills

This skill orchestrates 12 specialized sub-skills:

1. •ads-audit — Full multi-platform audit with parallel delegation
2. •ads-google — Google Ads deep analysis (Search, PMax, YouTube)
3. •ads-meta — Meta Ads deep analysis (FB, IG, Advantage+)
4. •ads-youtube — YouTube Ads specific analysis
5. •ads-linkedin — LinkedIn Ads deep analysis
6. •ads-tiktok — TikTok Ads deep analysis
7. •ads-microsoft — Microsoft/Bing Ads deep analysis
8. •ads-creative — Cross-platform creative quality audit
9. •ads-landing — Landing page quality for ad campaigns
10. •ads-budget — Budget allocation and bidding strategy
11. •ads-plan — Strategic ad planning with industry templates
12. •ads-competitor — Competitor ad intelligence

Subagents

For parallel analysis during full audits:

• •audit-google — Google Ads checks (G01-G74)
• •audit-meta — Meta Ads checks (M01-M46)
• •audit-creative — Creative quality for LinkedIn, TikTok, Microsoft
• •audit-tracking — Conversion tracking health across all platforms
• •audit-budget — Budget, bidding, structure for LinkedIn, TikTok, Microsoft
• •audit-compliance — Compliance, settings, performance across all platforms