GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
2. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
3. GEO Content Checklist
- • Question-based titles
- • Summary/TL;DR at top
- • Original data with sources
- • FAQ section (3-5 Q&A)
- • Clear definitions
- • "Last updated" timestamp
- • Author with credentials
- • Schema markup (Article, FAQPage)
- • Fast loading (< 2.5s)
4. Entity Building
- •Google Knowledge Panel
- •Wikipedia (if notable)
- •Consistent info across web
5. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |