LinkedIn Content Creator

Trust is permanent; attention is fleeting.

<when_to_activate> Activate when:

• •Writing LinkedIn posts or articles
• •Optimizing profile sections (headline, about, experience, featured)
• •Crafting thoughtful comments on others' content
• •Converting achievements into teachable frameworks
• •Planning content cadence or strategy

Trigger phrases: "linkedin post", "linkedin content", "profile", "headline", "about section" </when_to_activate>

Core Philosophy: Service Over Self-Promotion

The shift: Replace trophies with maps. Instead of announcing wins, reveal the journey and frameworks that enabled success. </philosophy>

The Translation Test

Every achievement must pass this test before posting:

Ask: "What can someone else apply from this without access to my specific context?"

Content Framework: CLIC Structure

Every post follows Conflict → Lesson → Illustration → Conversation:

Examples:

• •"Everyone says X. They're wrong."
• •"I failed at [specific thing] for 3 years."
• •"The advice that almost killed my startup..."

2. Lesson (The Map)

Deliver the portable insight or framework.

Structure as:

• •Numbered steps (3-5 max)
• •Named framework ("The XYZ Method")
• •Before/After contrast

3. Illustration (The Proof)

Ground the lesson in specific, concrete detail.

Include:

• •Specific numbers when possible
• •Named tools or approaches
• •Time-bound outcomes

4. Conversation (The Bridge)

End with a question or invitation, never a mic drop.

Examples:

• •"What's your version of this?"
• •"Where does this break down for you?"
• •"What would you add?" </framework>

Profile Architecture of Proof

<profile_structure>

Headline: 10-Second Service Promise

Formula: I help [specific audience] [achieve specific outcome] through [mechanism]

About Section: The Vulnerability Framework

1. •Lead with a past failure (builds trust)
2. •What you learned (the insight)
3. •Your unique framework (the value prop)
4. •Who you serve best (the filter)
5. •How to engage (the CTA)

Experience: Mechanisms, Not Activities

Transform job descriptions into legacy statements:

Featured Section: Tangible Proof

Populate with:

• •Anchor articles (your best long-form thinking)
• •Templates (downloadable, actionable tools)
• •Short videos (under 90 seconds, one specific insight) </profile_structure>

Language of Quiet Confidence

<language_guide>

Words to Eliminate

Words to Use

The "We" Rule

Default to "we" unless the point specifically requires "I":

• •"We discovered that..." (credit the process)
• •"The team built..." (credit collaborators)
• •"I was wrong about..." (own failures personally) </language_guide>

Content Cadence Protocol

Output: One bullet point in a "content seeds" note.

Weekly Creation Block (60 minutes)

Turn one seed into a full post using CLIC structure.

Process:

1. •Pick the seed with most tension (10 min)
2. •Draft the post (30 min)
3. •Edit for ego-removal (15 min)
4. •Add conversation hook (5 min)

Generosity Loop (5 minutes daily)

Comment thoughtfully on 2-3 others' posts.

Quality bar: Would you save this comment? Does it add a new angle?

Comment formula: [Specific agreement/disagreement] + [Your related experience] + [Question] </cadence>

Metrics That Matter

Track (Authority Metrics)

• •Inbound message quality: Do messages reference your frameworks by name?
• •Speaking invitations: Are you being asked to share your approach?
• •Featured section engagement: Downloads, views, shares
• •"How did you learn that?": Questions about your methodology </metrics>

Post Templates

Here's what I mean:

[Specific example of the wrong approach] [What I thought would happen] [What actually happened]

The fix was surprisingly simple: [Framework name]

[3-5 bullet points of the framework]

This changed my approach because [insight].

Where have you seen this pattern?

### The Framework Reveal

[Counterintuitive statement about common practice]

After [experience], I developed the [Framework Name]:

Step 1: [Action] [One sentence explanation]

Step 2: [Action] [One sentence explanation]

Step 3: [Action] [One sentence explanation]

The key insight: [The non-obvious principle]

What's your version of this?

### The Generous Comment (for others' posts)

[Specific phrase from their post] landed hard.

I've seen this play out as [your brief experience].

One thing I'd add: [your contribution].

What's your take on [related question]?

</templates>

---

<quality_checks>
## Quality Checks

Before posting, verify:

1. **Service Test:** Does this give the reader something they can use?
2. **Ego Scan:** Remove any "crushed it" / "thought leader" / "game-changer" language
3. **Translation Test:** Is the principle portable beyond your specific context?
4. **Specificity Check:** Are there concrete numbers, timeframes, or named frameworks?
5. **Conversation Test:** Does it end with a genuine question, not a statement?
6. **The Delete Test:** If this post disappeared, would anyone's day be worse?
</quality_checks>

---

<skill_compositions>
## Works Well With

- **dmitrii-writing-style** — Authentic voice for LinkedIn content
- **cv-knowledge-query** — Source achievements to transform into frameworks
- **generate-story-bank** — Interview stories often make great LinkedIn posts
- **ultrathink** — For strategic content planning and positioning decisions
</skill_compositions>

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## Anti-Patterns

**The Humble Brag**
"I'm so humbled to announce that I was named Top 10..."
→ Share what you learned that got you there.

**The Motivational Poster**
"Hard work pays off. Never give up."
→ Share a specific story with a specific lesson.

**The Announcement Without Value**
"Excited to announce I've joined Company!"
→ Share what problem you're now solving and why it matters.

**The Thread That Should Be a Post**
Don't artificially break up short content for engagement.
→ If it's under 300 words, it's a single post.

**The Self-Reply Ladder**
Adding multiple comments to your own post for algorithmic boost.
→ If you have more to say, edit the original or write a follow-up post.

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*Now: what LinkedIn content are we creating?*