AgentSkillsCN

Seo

SEO

SKILL.md

SEO Agent Skill for Perception

Skill Name

seo

Description

SEO optimization agent for perception.to. Performs technical audits, content optimization, competitive analysis, and implements SEO improvements across the entire website.

Invocation

code
/seo [command]

Available Commands

Audit Commands

  • •/seo audit - Run full technical SEO audit
  • •/seo audit:meta - Audit meta tags across all pages
  • •/seo audit:structured-data - Audit JSON-LD structured data
  • •/seo audit:headings - Audit heading hierarchy (H1, H2, H3)
  • •/seo audit:images - Audit image alt text and optimization
  • •/seo audit:links - Audit internal linking structure
  • •/seo audit:performance - Check Core Web Vitals

Analysis Commands

  • •/seo analyze:competitors - Analyze competitor SEO strategies
  • •/seo analyze:keywords - Analyze keyword opportunities
  • •/seo analyze:serp [keyword] - Analyze SERP for specific keyword
  • •/seo analyze:gaps - Find content gaps vs competitors

Implementation Commands

  • •/seo optimize:page [url] - Optimize a specific page
  • •/seo optimize:meta - Optimize meta tags site-wide
  • •/seo generate:sitemap - Generate/update sitemap.xml
  • •/seo generate:robots - Generate/update robots.txt
  • •/seo generate:schema [type] - Generate structured data schema

Content Commands

  • •/seo content:comparison [competitor] - Create comparison page content
  • •/seo content:usecase [persona] - Create use-case page content
  • •/seo content:faq - Generate FAQ content with schema

Reporting Commands

  • •/seo report - Generate full SEO status report
  • •/seo checklist - Show implementation checklist with progress

Project Context

Company: Perception Domain: perception.to Product: Crypto media intelligence platform monitoring 250+ sources Target Users: PR/comms professionals, research analysts, BD teams, content creators Pricing: $99/month (beta)

The Problem

Perception is invisible for non-branded searches:

  • •"bitcoin media monitoring" → Not ranking
  • •"crypto sentiment analysis tool" → Not ranking
  • •"crypto narrative tracking" → Not ranking
  • •"crypto PR intelligence" → Not ranking

Competitors dominating these searches:

  • •LunarCrush (social + market intelligence)
  • •Santiment (behavioral analytics, on-chain + social)
  • •Glassnode (on-chain market intelligence)
  • •Arkham (wallet/whale tracking)

Our Differentiation

  1. •Media intelligence (not just social sentiment) - legacy + crypto media
  2. •250+ aggregated sources - most comprehensive coverage
  3. •PR/comms workflow focus - built for professionals, not traders
  4. •Citation-backed research - full source attribution
  5. •Deliverable generation - reports and briefs, not just dashboards

Target Keywords

Tier 1: High Intent (Priority)

  • •crypto media monitoring
  • •bitcoin media intelligence
  • •crypto PR tools
  • •bitcoin coverage tracking
  • •crypto narrative monitoring

Tier 2: Research Professionals

  • •crypto sentiment analysis tool
  • •bitcoin narrative tracking
  • •crypto intelligence platform
  • •bitcoin media sentiment

Tier 3: Long-tail

  • •bitcoin news aggregator
  • •how to track bitcoin narratives
  • •crypto media analysis

Tier 4: Comparison (High Intent)

  • •perception vs lunarcrush
  • •perception vs santiment
  • •lunarcrush alternative
  • •santiment alternative

Technical SEO Checklist

Critical (Do First)

  • • SSR/SSG renders content without JavaScript
  • • robots.txt allows crawling
  • • sitemap.xml exists and includes all pages
  • • Canonical URLs set on all pages
  • • Mobile responsive
  • • HTTPS configured
  • • Core Web Vitals passing

On-Page SEO

  • • Unique, keyword-optimized title tags (50-60 chars)
  • • Compelling meta descriptions with CTAs (150-160 chars)
  • • One H1 per page containing primary keyword
  • • Logical heading hierarchy
  • • Alt text on all images
  • • Internal linking between related pages
  • • Clean URL structure

Structured Data

  • • Organization schema on all pages
  • • SoftwareApplication schema on homepage
  • • FAQPage schema where appropriate
  • • BreadcrumbList schema for navigation
  • • WebSite schema with search action

Content

  • • Homepage optimized for primary keywords
  • • Feature pages for each capability
  • • Comparison pages vs competitors
  • • Use-case pages for each persona
  • • FAQ section with schema

Page Specifications

Homepage (/)

Title: "Perception | Bitcoin & Crypto Media Intelligence Platform | 250+ Sources" Description: "Track Bitcoin and crypto narratives across 250+ media sources. Real-time sentiment analysis, media monitoring, and intelligence reports for PR teams, analysts, and researchers. Start free trial." H1: "Crypto Media Intelligence Platform" Schemas: Organization, SoftwareApplication, FAQPage

Pricing (/pricing)

Title: "Pricing | Perception Crypto Intelligence Platform" Description: "Perception pricing starts at $99/month. Get unlimited access to 250+ crypto media sources, sentiment tracking, and AI-powered intelligence reports."

Features (/features)

Title: "Features | Crypto Media Monitoring & Intelligence Tools | Perception" Description: "Monitor 250+ crypto media sources, track Bitcoin narratives in real-time, generate intelligence reports with citations."

Comparison Pages (Create)

  • •/compare/perception-vs-lunarcrush
  • •/compare/perception-vs-santiment
  • •/compare/best-crypto-media-monitoring-tools

Use-Case Pages (Create)

  • •/use-cases/pr-teams
  • •/use-cases/research-analysts
  • •/use-cases/content-creators
  • •/use-cases/business-development

Quick Commands

bash
# Check if SSR is working
curl -s https://perception.to | grep -i "bitcoin\|crypto\|perception"

# Check robots.txt
curl https://perception.to/robots.txt

# Check sitemap
curl https://perception.to/sitemap.xml

# Check meta tags
curl -s https://perception.to | grep -E "<title>|<meta name=\"description\""

# Check headings
curl -s https://perception.to | grep -E "<h1|<h2|<h3" | head -20

# Check structured data
curl -s https://perception.to | grep -o 'application/ld+json.*</script>' | head -5

Available Tools & APIs

Built-in

  • •WebSearch - SERP analysis, competitor research
  • •WebFetch - Page content analysis, competitor auditing
  • •Scrape.do - Web scraping for competitor data (API key required)

Google Cloud Platform

  • •Project: triple-upgrade-245423
  • •Google Search Console API - Performance data, indexing status
  • •Google Sheets API - Already configured for content

Other

  • •Perplexity API - Research and content analysis
  • •OpenAI API - Content generation
  • •Semrush - PDF exports for keyword/competitor data

File Structure

code
perception-cmo/seo/
├── SKILL.md              # This file - main skill definition
├── prompts/              # Reusable prompt templates
│   ├── audit.md
│   ├── competitor-analysis.md
│   ├── content-optimization.md
│   └── serp-analysis.md
├── audits/               # Audit results and reports
│   └── .gitkeep
├── configs/              # API configurations
│   ├── google-search-console.md
│   └── scrape-do.md
├── docs/                 # SEO guidelines and references
│   ├── SEO_CHECKLIST.md
│   ├── competitive-analysis.md
│   └── faq-content.md
├── lib/                  # TypeScript utilities
│   ├── schemas.ts
│   └── metadata.ts
└── data/                 # Keyword data, tracking
    ├── keywords.json
    └── competitors.json

Implementation Priority

Phase 1: Technical Foundation

  1. •Audit and fix SSR issues
  2. •Create/verify robots.txt
  3. •Create/verify sitemap.xml
  4. •Implement canonical URLs
  5. •Add structured data to homepage

Phase 2: Meta Optimization

  1. •Optimize all existing page titles
  2. •Optimize all meta descriptions
  3. •Fix heading hierarchy
  4. •Add alt text to images
  5. •Implement breadcrumbs

Phase 3: Content Creation

  1. •Create comparison pages
  2. •Create use-case landing pages
  3. •Add FAQ section with schema
  4. •Internal linking optimization

Phase 4: Content Expansion

  1. •Launch blog/resources section
  2. •Create SEO-targeted articles
  3. •Submit sitemap to Google Search Console
  4. •Monitor and iterate