AgentSkillsCN

generate-ad-copy

根据活动参数和研究洞察，生成两种独特、富有创意且符合版权规定的广告文案变体。当创建广告文本内容，包括标题、正文和行动号召时使用。触发条件为请求撰写广告文案、创建广告文本、生成标题或为A/B测试开发特定平台的广告信息。

SKILL.md
--- frontmatter
name: generate-ad-copy
description: Generate two distinct, creative, and copyright-compliant ad copy variations based on campaign parameters and research insights. Use when creating advertising text content including headlines, body copy, and calls-to-action. Triggers on requests to write ad copy, create ad text, generate headlines, or develop platform-specific ad messaging for A/B testing.

Generate Ad Copy

Generate two distinct ad copy variations with headlines, body copy, and CTAs based on campaign parameters. Each variation should be original, copyright-compliant, and platform-optimized.

Workflow

Step 1: Analyze Campaign Context

Extract from provided parameters:

  • •product_or_service: What is being advertised
  • •target_audience: Who the ad targets
  • •platform: Where ad appears (TikTok, Facebook, Instagram, LinkedIn)
  • •creative_direction: Tone and style requirements
  • •kpi: Success metrics

If research insights provided, incorporate audience behaviors, platform trends, and creative recommendations.

Step 2: Generate Variation A

Create the first ad copy variation:

Headline (5-15 words):

  • •Attention-grabbing and benefit-focused
  • •Platform-appropriate length
  • •Aligned with creative direction

Body Copy (20-100 words depending on platform):

  • •Expand on headline's promise
  • •Address target audience pain points
  • •Include key product/service benefits
  • •Match specified tone and style

CTA (2-5 words):

  • •Clear, action-oriented
  • •Aligned with campaign KPI

Tone: Document the tone used

Step 3: Generate Variation B

Create a DISTINCT second variation:

  • •Different messaging approach than A
  • •Alternative headline angle or benefit focus
  • •Different body copy structure
  • •May use different CTA phrasing

Variation B must NOT be a minor rewording of A. Provide genuine alternative for A/B testing.

Step 4: Determine Recommendation

Recommend one variation based on:

  • •Campaign KPI alignment
  • •Platform best practices
  • •Audience appeal from insights

Step 5: Return JSON Output

CRITICAL: Return a raw JSON object (NOT in a code block). The output must be valid JSON that can be parsed directly.

Return this exact structure:

{ "generated_at": "ISO timestamp", "campaign_name": "name or null", "platform": "platform name or null", "target_audience": "audience description or null", "variations": [ { "variation_id": "A", "headline": "Compelling headline", "body_copy": "Engaging body copy...", "cta": "Action CTA", "tone": "tone description", "platform_optimized": true }, { "variation_id": "B", "headline": "Alternative headline", "body_copy": "Different approach...", "cta": "Alternative CTA", "tone": "tone description", "platform_optimized": true } ], "recommended_variation": "A or B", "recommendation_rationale": "why this variation is recommended", "disclaimer": "This ad copy is original content generated for your campaign. All copy is copyright-compliant and does not use trademarked phrases." }

References

Important Notes

  • •Return raw JSON only, not wrapped in code blocks
  • •Generate exactly two variations with distinct messaging
  • •Ensure all copy is original and copyright-compliant
  • •Tailor copy to platform best practices
  • •Match tone and style to creative direction
  • •Provide clear rationale for recommendation
  • •Include copyright compliance disclaimer
  • •Ensure variation B is genuinely different from A