Brand Asset Management Skill
Expert in Alex brand hierarchy, visual identity systems, asset deployment, and platform-specific branding guidelines.
Capabilities
- •Manage brand hierarchy (CorreaX → Alex → Platform heirs)
- •Deploy and maintain visual assets (banners, logos, icons)
- •Apply platform-specific branding guidelines
- •Generate persona-based marketing copy
- •Maintain GK premium branding (space station metaphor)
- •Ensure brand consistency across heirs
When to Use This Skill
- •User mentions "branding", "logo", "banner", or "assets"
- •Creating or updating marketplace listings
- •Deploying visual identity to new platforms
- •Reviewing brand consistency across heirs
- •Generating persona-targeted copy
Core Concepts
Brand Hierarchy
| Level | Brand | Symbol | Usage |
|---|---|---|---|
| Parent | CorreaX | C split X mark | Footer attribution, legal |
| Product | Alex | A Negative Space Rocket | All Alex-specific assets |
| Platform | Per-heir | Logo variants | VS Code, M365, GitHub |
Locked Brand Elements
| Element | Value |
|---|---|
| Tagline | "Strap a Rocket to Your Back" |
| Subtitle Template | "Take Your [NOUN] to New Heights" |
| Primary Icon | $(rocket) codicon |
| Colors | Azure blue (#0078d4) + thrust orange (#ff6b35) |
GK Premium Branding
| Tier | Symbol | Meaning |
|---|---|---|
| Standard | A Negative Space Rocket | Individual project acceleration |
| Premium (GK) | Space Station + Docked Rocket | Cross-project knowledge hub |
| GK Tagline | "Your MISSION CONTROL for Cross-Project Wisdom" | |
| GK Colors | Azure + orange + sync green (#00ff88) |
Asset Locations
| Asset | Path | Purpose |
|---|---|---|
| Animated Banner | .github/assets/banner.svg | GitHub READMEs |
| Static Banner | assets/banner.png | Marketplace fallback |
| Extension Icon | platforms/vscode-extension/assets/icon.png | Marketplace icon |
| Mono Logo | platforms/vscode-extension/assets/logo-mono.svg | Activity bar |
| M365 Color | platforms/m365-copilot/appPackage/color.png | Teams color icon |
| M365 Outline | platforms/m365-copilot/appPackage/outline.png | Teams outline icon |
Platform Guidelines
| Platform | Format | Key Requirement |
|---|---|---|
| GitHub | Animated SVG | 20s cycle, 10 personas, crossfade |
| VS Code Marketplace | Static PNG | icon.png (A Negative Space Rocket) |
| M365 Teams | Static PNG | color.png (192×192), outline.png (32×32) |
Store Description Pattern
code
🚀 STRAP A ROCKET TO YOUR BACK [Hook] ━━━ [PLATFORM] vs [PLATFORM] + ALEX ━━━ ▸ Capability: Before → After ━━━ WHY ALEX? ━━━ ━━━ TAKE YOUR [NOUN] TO NEW HEIGHTS ━━━ [Persona → Benefit mappings] ━━━ LAUNCH SEQUENCES ━━━ [Bottom line. Stop walking. Start flying.]
Persona Copy Mapping
| Persona | Pain | Alex Benefit |
|---|---|---|
| Developer | Re-explaining context | Ship faster, skills remember architecture |
| Researcher | Literature scattered | Hypothesis → publication, accelerated |
| Grad Student | Thesis overwhelm | Literature review on autopilot |
| Tech Writer | Docs fall behind code | Docs that write themselves |
| DevOps | Manual infra, config drift | Same infra, every time |
| PM | Status chasing | 4-6× faster estimates |
| Content Creator | Ideas scattered | Ideas → posts in minutes |
Heir-Specific Positioning
| Heir | Compares Against | Bottom Line |
|---|---|---|
| VS Code | GitHub Copilot | "GitHub Copilot = Powerful autocomplete → + Alex = Rocket strapped to your back" |
| M365 | M365 Copilot | "M365 Copilot = Powerful AI toolbox → + Alex = Personal AI that grows with you" |
PNG Generation
powershell
npx sharp-cli --input source.svg --output output.png -f png --density 150
Example Prompts
- •"Update the marketplace description"
- •"Generate persona copy for the VS Code store"
- •"Check brand consistency across heirs"
- •"Create a banner for the new platform"
Input Expectations
- •Platform target (VS Code, M365, GitHub, GK)
- •Asset type (banner, logo, icon, copy)
- •Persona focus (optional)
Output Format
- •Asset files deployed to correct locations
- •Brand guideline compliance report
- •Generated copy following store description pattern