Facebook & Instagram Posting Skill

Generate and post content to Facebook and Instagram using the official Meta Graph API.

When to Use

Trigger when user requests:

• •"Post on Facebook about [topic]"
• •"Instagram post about [topic]"
• •"FB post about [topic]"
• •"Create social media post"

Process

1. •

   Read Context

   • •vault/Business_Goals.md - Brand voice
   • •vault/Dashboard.md - Recent activity
2. •

   Generate Content

   • •Facebook: Long-form allowed (up to 63k chars)
   • •Instagram: Caption + hashtags (2200 chars) + requires image URL
3. •

   Save Draft

   • •Facebook: vault/Social_Media/Facebook_Drafts/
   • •Instagram: vault/Social_Media/Instagram_Drafts/
4. •

   On Approval

   • •Execute via scripts/fb_ig_poster.py --platform facebook --content "..."
   • •Or: scripts/fb_ig_poster.py --platform instagram --content "..." --image-url "..."
   • •Uses Meta Graph API (100% reliable, no browser automation)
   • •Log result in Logs/

API Details

Facebook Graph API

• •Endpoint: POST https://graph.facebook.com/v19.0/{page_id}/feed
• •Auth: Page Access Token with pages_manage_posts permission
• •Free tier, no rate limit issues for normal use

Instagram Graph API

• •Step 1: Create container: POST https://graph.facebook.com/v19.0/{ig_account_id}/media
• •Step 2: Publish: POST https://graph.facebook.com/v19.0/{ig_account_id}/media_publish
• •Requires: Business/Professional Instagram account linked to Facebook Page
• •Requires: Publicly accessible image URL

Environment Variables Required

FACEBOOK_PAGE_ID=your_page_id
FACEBOOK_PAGE_ACCESS_TOKEN=your_page_token
FACEBOOK_USER_ACCESS_TOKEN=your_user_token
INSTAGRAM_BUSINESS_ACCOUNT_ID=your_ig_id  # For Instagram

Platform Guidelines

Facebook

• •Length: 100-500 words ideal
• •Engaging question or story
• •2-3 hashtags max
• •Call-to-action at end
• •Emojis: moderate use

Instagram

• •Caption: 150-300 words
• •20-30 hashtags (in first comment or end)
• •Strong first line (hook)
• •Line breaks for readability
• •Emojis: more acceptable
• •Image required (publicly accessible URL)

Output Format

---
type: facebook_draft | instagram_draft
created: [timestamp]
platform: facebook | instagram
status: pending
---

# [Platform] Draft: [Topic]

## Caption/Post
[Content here]

## Hashtags
#Tag1 #Tag2 ...

---
Move to Approved/ to post.

Safety

• •Always draft first
• •Human reviews before posting
• •Rate limit: 2 posts/day/platform
• •No controversial content
• •Follow platform guidelines
• •Audit logging for all actions