Brand Guidelines (Anthropic)

Applies Anthropic's official visual identity to artifacts needing corporate branding.

Trigger

• •When artifact needs Anthropic branding
• •Corporate identity and styling required
• •Post-processing designs with brand colors
• •Applying consistent visual identity

Brand Elements

Color Palette:

• •Primary Dark: #141413
• •Primary Light: #faf9f5
• •Accent Orange: #d97757
• •Accent Blue: #6a9bcc
• •Accent Green: #788c5d

Typography:

• •Headings: Poppins font (24pt+)
• •Body text: Lora font
• •Fallbacks: Arial/Georgia if custom fonts unavailable

Primary Use Cases

• •Branding and corporate identity
• •Visual identity and styling
• •Post-processing designs
• •Consistent brand application
• •Design system implementation

Technical Approach

Font Management:

• •Uses system-installed typefaces
• •Built-in fallbacks for cross-platform compatibility

Color Application:

• •Maintains brand fidelity with precise RGB values
• •Cycles through accent colors for visual hierarchy
• •Preserves on-brand aesthetics

Use When

• •Creating Anthropic-branded materials
• •Applying consistent visual identity
• •Designing corporate presentations
• •Branding design artifacts
• •Ensuring brand consistency across designs

Complementary Skills

Works with:

• •artifacts-builder for Anthropic-branded web interfaces
• •canvas-design for branded visual compositions
• •pptx for branded presentations