SKILL.md - DM Outreach
Purpose
Draft Instagram DMs for qualified leads. Ben sends manually.
Model to Use
sonnet for drafting (quality matters)
IMPORTANT: Skynet Does NOT Send DMs
Skynet only:
- •Drafts personalized DMs
- •Saves drafts to file
- •Provides Instagram profile links
- •Ben manually sends via Instagram app
Why: Instagram detects automation and bans accounts.
DM Strategy
Week 1 (Feb 4-9): Heavy DMs
- •25-35 DMs per day
- •Focus on Priority A leads first
- •Morning batch + afternoon batch
Week 2+: Maintenance
- •15-25 DMs per day
- •Mix new leads + follow-ups
DM Templates
First Touch (Short)
code
Hey {{name}}!
Your products look great but noticed {{visual_issue}} on your product pages.
I help {{niche}} brands upgrade their visuals in 72h using existing photos.
Want a quick 60-sec audit of your {{product}} page?
First Touch (Specific)
code
Hey {{name}}!
Just checked {{brand_name}} — love the {{product}}.
A cleaner hero image + consistent gallery would really make it pop. I can show you what that'd look like with a free 1-image concept.
Interested?
Follow-up (Day 3)
code
Hey {{name}} — circling back!
Still happy to do that quick visual audit for {{brand_name}} if you're interested. Takes me 60 seconds to record. 🎥
Follow-up (Day 7 - Last)
code
Last ping! If product visuals aren't a focus right now, totally get it. If you have a launch coming up and need quick turnaround, I'm here. ✌️
Output Format
Save to workspace/dm-drafts-YYYY-MM-DD.csv:
csv
ig_handle,brand_name,dm_text,dm_type,profile_link @brandname,Brand Name,"Hey...",first_touch,https://instagram.com/brandname
Batching
- •Draft 10-15 DMs at a time
- •Group by niche for efficiency
- •Save all drafts before moving on
Quality Rules
- •Max 50 words
- •Conversational tone (not salesy)
- •One clear CTA
- •No links in first DM (Instagram flags)
- •No "I" at the start
- •Use emojis sparingly (1-2 max)