seo-audit

SEO 审计 checklist 与优化指南，助力提升搜索排名。

SKILL.md

--- frontmatter

name: seo-audit
description: SEO audit checklist and optimization guide for improving search rankings

🔍 SEO Audit & Optimization

This skill provides a comprehensive SEO checklist for improving the website's search engine visibility.

Target Keywords (Hebrew)

Priority	Keyword	English Translation
🎯 High	כלבנות טיפולית	Therapeutic dog training
🎯 High	תוכנית גפ"ן	Gefen program
🎯 Medium	סדנאות כלבים טיפוליים	Therapy dog workshops
🎯 Medium	פעילות העשרה עם כלבים	Enrichment activities with dogs
✅ Done	ברק אלוני	Barak Aloni (brand)

SEO Audit Checklist

1. Meta Tags (index.html)

html

<!-- Title: Include primary keyword + brand -->
<title>כלבנות טיפולית | ברק אלוני - סדנאות והעצמה</title>

<!-- Meta Description: 150-160 chars, include keywords -->
<meta name="description" content="ברק אלוני מציע סדנאות כלבנות טיפולית לבתי ספר דרך תוכנית גפ״ן, חברות ולקוחות פרטיים. פעילויות העשרה עם כלבים מאולפים.">

<!-- Keywords (less important but still used) -->
<meta name="keywords" content="כלבנות טיפולית, תוכנית גפן, סדנאות כלבים, ברק אלוני, פעילות העשרה">

2. Structured Data (JSON-LD)

Add to index.html:

html

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ברק אלוני - כלבנות טיפולית",
  "description": "סדנאות כלבנות טיפולית והעצמה לבתי ספר, חברות ולקוחות פרטיים",
  "url": "https://dogs.barakaloni.com",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "IL"
  },
  "areaServed": "Israel",
  "serviceType": ["כלבנות טיפולית", "סדנאות העשרה", "תוכנית גפן"]
}
</script>

3. Heading Structure

code

H1: One per page, include primary keyword
  └── H2: Section headings (Programs, Contact, etc.)
      └── H3: Subsections (Program names, etc.)

Check: Only ONE <h1> tag exists on the page.

4. Image Optimization

• All images have descriptive alt text in Hebrew
• Images are compressed (WebP format preferred)
• Lazy loading enabled for below-fold images
• File names are descriptive (e.g., therapy-dog-workshop.webp)

5. Technical SEO

• robots.txt allows crawling
• sitemap.xml is up to date
• Site loads over HTTPS
• Mobile-responsive (Core Web Vitals)
• No broken links (404s)
• Canonical URL is set

6. Core Web Vitals

Test at: https://pagespeed.web.dev/

Metric	Target	How to Improve
LCP (Largest Contentful Paint)	< 2.5s	Optimize hero images, preload fonts
FID (First Input Delay)	< 100ms	Reduce JS bundle size
CLS (Cumulative Layout Shift)	< 0.1	Set image dimensions, avoid layout shifts

7. Content Optimization

• Primary keyword appears in first 100 words
• Keywords appear naturally throughout content
• Content is unique and valuable
• Internal links between sections
• Clear call-to-action buttons

Tools for SEO Analysis

•Google Search Console - Monitor indexing and search performance
•PageSpeed Insights - Core Web Vitals testing
•Ahrefs/SEMrush - Keyword research (paid)
•Screaming Frog - Technical SEO audit

Files to Check

File	What to Check
`index.html`	Meta tags, JSON-LD, title
`public/robots.txt`	Crawl permissions
`public/sitemap.xml`	All pages listed
`src/components/*.jsx`	Alt text, heading structure

After Making Changes

•Test with PageSpeed Insights
•Submit sitemap to Google Search Console
•Request indexing for updated pages
•Monitor rankings over 2-4 weeks