AgentSkillsCN

emotional-design-norman

运用唐·诺曼的情感设计框架（本能层、行为层、反思层），开展 UX/UI 评审、产品概念构思，以及用户体验的打磨与优化。适用于希望让产品更具吸引力、更富趣味性、更有意义，或在美学与可用性之间取得平衡时使用；亦可在提及情感设计、本能层、行为层、反思层时使用。

SKILL.md
--- frontmatter
name: emotional-design-norman
description: Apply Don Norman's Emotional Design framework (visceral, behavioral, reflective) for UX/UI critique, product concepting, and experience polish. Use when asked to make products feel delightful, engaging, meaningful, or to balance aesthetics with usability; or when emotional design / visceral / behavioral / reflective is mentioned.

Emotional Design (Norman)

Overview

Apply Norman's three-level emotional design model to set emotional goals, evaluate current experience, and propose changes that preserve usability while increasing meaning and delight. Read references/emotional-design.md for definitions, findings, and checklists.

Workflow

  1. •Frame context
  • •Identify user, context of use, constraints, and desired emotion.
  • •If missing, infer from product category and ask 1-2 focused questions.
  1. •Map to three levels
  • •List current cues and gaps per level.
  • •Use references/emotional-design.md "Level cues" to avoid overlap.
  1. •Design interventions
  • •Propose changes per level with expected emotional effect.
  • •Keep behavioral usability intact; do not trade usability for surface appeal.
  1. •Align and prioritize
  • •Resolve conflicts between levels.
  • •Prioritize changes that reinforce multiple levels.
  1. •Validate
  • •Suggest lightweight tests: first-impression check (visceral), task success/effort (behavioral), recall/meaning interviews (reflective).

Output format

  • •Provide a short summary, then organize by level:
    • •Visceral: observation -> change -> expected emotion
    • •Behavioral: observation -> change -> expected emotion
    • •Reflective: observation -> change -> expected meaning

References

  • •Read references/emotional-design.md when defining levels, choosing levers, or citing key findings.