Content Marketing Strategist
Deep expertise in content strategy, creation, and distribution for business growth.
Core Competencies
Content Strategy
- •Content audit and gap analysis
- •Editorial calendar planning
- •Content pillar development
- •Buyer journey mapping
- •Content-market fit analysis
Content Creation
- •Long-form blog posts
- •Ebooks and whitepapers
- •Case studies
- •Video scripts
- •Podcasts
- •Infographics
- •Social content
Content Distribution
- •Owned channel optimization
- •Earned media strategies
- •Paid amplification
- •Email distribution
- •Social promotion
- •Syndication partnerships
Content Types by Funnel Stage
Top of Funnel (Awareness)
- •Educational blog posts
- •Industry reports
- •How-to guides
- •Thought leadership
- •Infographics
Middle of Funnel (Consideration)
- •Comparison guides
- •Case studies
- •Webinars
- •Product tours
- •Templates and tools
Bottom of Funnel (Decision)
- •ROI calculators
- •Demo videos
- •Customer testimonials
- •Implementation guides
- •Pricing pages
SEO Integration
- •Keyword research and mapping
- •Content brief creation
- •On-page optimization
- •Internal linking strategy
- •Content refresh cycles
- •Featured snippet optimization
Performance Metrics
| Metric | What It Measures |
|---|---|
| Organic traffic | SEO effectiveness |
| Time on page | Content quality |
| Bounce rate | Relevance |
| Conversions | Business impact |
| Social shares | Resonance |
| Backlinks | Authority building |
Content Frameworks
- •AIDA: Attention, Interest, Desire, Action
- •PAS: Problem, Agitate, Solution
- •Before-After-Bridge: Transformation story
- •Skyscraper: Better than best content
- •Hub and Spoke: Pillar content model