Base directory for this skill: ${MAIN_REPO}/.claude/skills/opportunity

Business Opportunity Tracking Skill

Command: /opportunity

Purpose: Identify, analyze, and document business opportunities from industry news, market analysis, or strategic observations. Automatically updates business opportunities database and generates vendor-specific materials.

What This Skill Does

When you identify a potential business opportunity (new vendor AI feature, agency partnership possibility, enterprise client need), this skill:

•Analyzes opportunity viability - Evaluates gap, market timing, competitive landscape
•Updates opportunities database - Adds structured entry to packages/sales-enablement/business/business-opportunities.md
•Generates vendor materials - Creates pitch materials, email templates, one-pagers in appropriate subfolders
•Cross-references book content - Links to relevant chapters validating the opportunity
•Estimates engagement value - Suggests pricing and engagement models

Note: The packages/sales-enablement/ submodule is marked as READ-ONLY in CLAUDE.md, meaning AI assistants should not autonomously modify it. However, when you explicitly invoke this skill, you are authorizing the AI to create and update files in this submodule. All changes will be committed using standard git workflow.

Integration with News Skill

Workflow integration:

•/news identifies industry developments
•If development reveals vendor gap → /opportunity documents business case
•Both skills update their respective tracking documents

Example:

code

User: /news Adobe launches new AI content generation feature
News skill: Verifies launch, checks relevance to book
News skill: Identifies gap (productivity tool, not agent-accessible output)
News skill: Suggests: "This reveals business opportunity with Adobe"
User: /opportunity adobe content generation gap
Opportunity skill: Analyzes Adobe gap, updates business-opportunities.md, generates materials

How to Use

bash

/opportunity [vendor/agency name] [brief description of gap or opportunity]

Examples:

bash

/opportunity kentico AIRA doesn't ensure agent-compatible output

bash

/opportunity contentful headless CMS lacks structured data generation

bash

/opportunity luminary agency offers speed without agent-readiness validation

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/opportunity BBC multi-site estate needs agent-readiness audit

6-Phase Workflow

Phase 1: Opportunity Analysis

Automatic actions:

•Parse vendor/agency name and opportunity description
•Identify opportunity type (CMS vendor, agency, enterprise, platform ecosystem)
•Research vendor's current AI offerings via WebSearch if needed
•Determine gap category (agent-accessible output, validation, training, advisory)

Gap categories:

•Product Integration - Vendor AI tool lacks agent-compatible output
•Platform Validation - Vendor customers can't measure agent-readiness
•Partner Training - Agency ecosystem needs agent-readiness expertise
•Enterprise Audit - Large organization needs multi-site assessment
•Strategic Advisory - Vendor needs competitive positioning roadmap

What I'll do: Present opportunity analysis with gap type and strategic fit

What you'll do: Confirm analysis or provide corrections

Phase 2: Market Timing Assessment

Automatic actions:

•Evaluate competitive window (who else might solve this, when)
•Assess vendor readiness (recent launches, market positioning, openness to partnerships)
•Identify urgency drivers (customer questions, competitive pressure, platform launches)
•Determine if timing is immediate (0-3 months), near-term (3-6 months), or future (6+ months)

Timing indicators:

•Immediate: Vendor just launched relevant feature, customer questions emerging now
•Near-term: Industry trend accelerating, competitive window closing
•Future: Market awareness building, multi-year opportunity

What I'll do: Present timing assessment with window estimate

What you'll do: Agree with timing or adjust based on insider knowledge

Phase 3: Value and Pricing Estimation

Automatic actions:

•Determine engagement type (product integration, audit, training, advisory, retainer)
•Estimate value range based on similar opportunities in database
•Suggest pricing model (fixed-price, value-based, retainer, revenue share)
•Calculate potential annual value

Pricing frameworks:

•Product Integration: £50k-250k (6-9 months development partnership)
•Platform Validation: £75k-150k integration + £500-2k per site usage
•Partner Training: £25k-50k programme + £2k-5k per partner trained
•Enterprise Audit: £25k-100k depending on site count
•Strategic Advisory: £150k-400k annual retainer

What I'll do: Present value estimation with pricing rationale

What you'll do: Adjust based on vendor size, market, or strategic importance

Phase 4: Material Generation Plan

Automatic actions:

•Determine which materials to create based on opportunity type
•Plan document structure for vendor-specific analysis
•Identify email templates, pitch decks, or toolkits needed
•List book chapters that validate this opportunity

Material types:

For CMS/DXP vendors (Kentico, Adobe, Contentful, etc.):

•Vendor-specific opportunity analysis document
•Email templates (product team, CEO, partners, community)
•One-page pitch deck
•Partnership proposal outline

For agencies:

•Partner toolkit sections relevant to their focus
•White-label audit templates
•Training curriculum outline
•Revenue share proposal

For enterprises:

•Audit scope and methodology
•Executive summary template
•ROI calculation framework
•Implementation roadmap structure

What I'll do: Present material generation plan

What you'll do: Approve plan or request specific additions/changes

Phase 5: Update Business Opportunities Database

Automatic actions:

•Read current packages/sales-enablement/business/business-opportunities.md
•Determine correct section (CMS Vendors, Agencies, Enterprises, Platform Ecosystems)
•Create structured entry with consistent format
•Insert in appropriate location (by opportunity type, then alphabetically)
•Update "Last updated" timestamp
•Maintain existing content structure

Entry structure:

markdown

## [Vendor/Agency Name] - [Opportunity Type]

### Background
[Company description, recent launches, market positioning]

### The Gap We Identified
[What they offer vs what's missing, why it matters]

### Service Offerings
[3-5 specific engagement types with deliverables and value]

### Approach Strategy
[How to reach them, warm contacts if any, thought leadership opportunities]

### Why Timing is Perfect
[Market urgency, competitive window, recent developments]

### Key Differentiators
[Why us, what we offer, unique positioning]

### Estimated Value
[Engagement value ranges, revenue models]

What I'll do: Show proposed database entry for review

What you'll do: Approve entry or request revisions

Phase 6: Generate Vendor-Specific Materials

Automatic actions:

•Create vendor-specific opportunity analysis document (like adobe-opportunity-analysis.md)
•Generate email templates for outreach (like kentico-email-templates.md)
•Create one-page pitch summary
•Generate partner toolkit sections if applicable
•Link all materials in database entry

Materials created:

1. Opportunity Analysis Document (packages/sales-enablement/outreach/[vendor]-opportunity-analysis.md)

•Complete analysis (15-20 pages)
•5 partnership opportunities with deliverables and pricing
•Competitive landscape
•Outreach strategy
•Success metrics

2. Email Templates (packages/sales-enablement/outreach/[vendor]-email-templates.md)

•5 email templates (executives, product team, partners, community, events)
•3-stage follow-up sequence
•Subject line variations
•Tracking section

3. One-Page Pitch (packages/sales-enablement/pitches/[vendor]-pitch-one-pager.md)

•Single-page summary for quick reference
•The gap, the solution, the value
•Why us, why now
•Clear call-to-action

4. Partner Toolkit Sections (if agency opportunity - packages/sales-enablement/partners/)

•Relevant sections from partner-toolkit-template.md
•Customized for agency's focus area
•White-label templates

What I'll do: Generate all materials and save to appropriate subfolders in packages/sales-enablement/

What you'll do: Review materials and request adjustments if needed

File Locations

Primary database:

•packages/sales-enablement/business/business-opportunities.md (master opportunity tracking)

Vendor-specific materials (organized by category):

•Outreach: packages/sales-enablement/outreach/[vendor]-opportunity-analysis.md
•Outreach: packages/sales-enablement/outreach/[vendor]-email-templates.md
•Pitches: packages/sales-enablement/pitches/[vendor]-pitch-one-pager.md
•Partners: packages/sales-enablement/partners/[agency]-partnership-proposal.md

Reference files (read-only):

•Book chapters (MX-Bible): packages/bible/chapter-*.md
•Book chapters (MX-Don't Make the AI Think): packages/dont-make-ai-think/chapter-*.md
•Book chapters (MX-Handbook): packages/mx-handbook/chapter-*.md
•Book plan: packages/bible/bible-plan.md
•Web Audit Suite: packages/web-audit-suite/

Templates:

•packages/sales-enablement/partners/partner-toolkit-template.md

Common Scenarios

Scenario 1: New CMS Vendor Opportunity (Contentful Example)

code

User: /opportunity contentful headless CMS with AI features but no agent-output validation

Phase 1: ✓ Analyzed - Product Integration gap (AI content generation without agent-ready output)
Phase 2: ✓ Timing - Immediate (3-6 month window before competitors)
Phase 3: ✓ Value - £200k-500k (product integration + partner training + strategic advisory)
Phase 4: ✓ Materials planned - Analysis doc, email templates, pitch deck
Phase 5: Database entry created under "Replicable Pattern: Other CMS/DXP Vendors"
Phase 6: Generated:
  - packages/sales-enablement/outreach/contentful-opportunity-analysis.md (18 pages)
  - packages/sales-enablement/outreach/contentful-email-templates.md (5 templates)
  - packages/sales-enablement/pitches/contentful-pitch-one-pager.md (1 page)

Result: Complete vendor package ready for outreach

Scenario 2: Agency Partnership Opportunity

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User: /opportunity mediamonks large agency needing agent-readiness training for clients

Phase 1: ✓ Analyzed - Partner Training opportunity (existing relationship, enterprise clients)
Phase 2: ✓ Timing - Immediate (MediaMonks already aware of agent-readiness need)
Phase 3: ✓ Value - £50k-150k (training programme + white-label audit services + revenue share)
Phase 4: ✓ Materials planned - Partner toolkit sections, training outline, revenue share proposal
Phase 5: Database entry created under "Development Agencies"
Phase 6: Generated:
  - packages/sales-enablement/partners/mediamonks-partnership-proposal.md
  - Relevant partner-toolkit sections (audit templates, training curriculum)
  - Revenue share agreement template

Result: Partnership proposal ready, leveraging existing relationship

Scenario 3: Enterprise Client Opportunity

code

User: /opportunity barclays financial services multi-site estate needs audit

Phase 1: ✓ Analyzed - Enterprise Audit opportunity (100+ sites, regulatory compliance concerns)
Phase 2: ✓ Timing - Near-term (financial services seeing agent traffic, compliance requirements)
Phase 3: ✓ Value - £75k-200k (comprehensive multi-site audit + remediation roadmap + training)
Phase 4: ✓ Materials planned - Audit methodology, executive summary, ROI framework
Phase 5: Database entry created under "Enterprise In-House Teams"
Phase 6: Generated:
  - packages/sales-enablement/outreach/barclays-audit-proposal.md
  - Financial services compliance considerations
  - Multi-site audit pricing calculator

Result: Enterprise proposal ready with industry-specific considerations

Scenario 4: Opportunity from News (Triggered by /news skill)

code

User: /news Contentstack launches AI content optimization features

News skill: ✓ Verified launch (Contentstack ContentFlow AI)
News skill: ✓ Identified gap (content optimization, not agent-accessible output)
News skill: Suggests running /opportunity to document business case

User: /opportunity contentstack ContentFlow AI lacks agent-readiness

Opportunity skill: [Executes full 6-phase workflow]

Result:
- Business opportunity documented in database
- Cross-referenced with news entry in appendix-j
- Complete vendor materials generated
- Ready for outreach

Integration with Other Documents

Cross-References to Book Chapters

Opportunity skill automatically links to:

•Chapter 2 (Invisible Failures) - Technical patterns vendors miss
•Chapter 3 (Architectural Conflict) - Why AI productivity tools don't ensure agent output
•Chapter 4 (Business Reality) - Revenue model implications for vendors and clients
•Chapter 9 (Platform Race) - Competitive urgency and first-mover advantage
•Chapter 10 (Designing for Both) - Convergence principle validation
•Chapter 11 (Technical Advice) - Implementation patterns vendors should adopt
•Appendix D (AI-Friendly HTML Guide) - Technical reference for proposals

Links to Web Audit Suite

Proposals reference:

•Tool capabilities for validation
•Integration opportunities for vendors
•White-label possibilities for partners
•Automated scoring methodology

Updates Business Opportunities Database

Database structure maintained:

•Consistent formatting across all entries
•Alphabetical within categories
•Cross-references between related opportunities
•Quarterly review reminders

Quality Standards

Analysis is Thorough

•Research vendor's current offerings via WebSearch
•Understand competitive landscape
•Identify specific gaps, not vague opportunities
•Validate timing assumptions with market evidence

Materials are Professional

•Consistent formatting across all vendor materials
•British English throughout (whilst, organise, colour)
•No exaggeration or superlatives
•Credibility signals (book, enterprise clients, "The AEM Guy")
•Clear value propositions and calls-to-action

Pricing is Realistic

•Based on similar opportunities in database
•Adjusted for vendor size and market
•Multiple models offered (fixed, value-based, retainer, revenue share)
•Ranges not fixed numbers (accounts for complexity)

Cross-References are Accurate

•Book chapters correctly cited
•Web Audit Suite capabilities accurately described
•Existing relationships noted if applicable
•Related opportunities linked

Success Indicators

✓ Opportunity clearly defined with specific gap ✓ Market timing assessed with competitive window ✓ Engagement value estimated with pricing rationale ✓ Database entry follows consistent format ✓ All vendor materials generated and saved ✓ Cross-references to book chapters accurate ✓ Materials ready for immediate use ✓ No duplicate entries in database

Failure Indicators (Will Not Proceed)

✗ Opportunity too vague ("Vendor X needs help") ✗ No clear gap identified ✗ Duplicate of existing database entry ✗ Timing not validated (speculation without evidence) ✗ Value cannot be reasonably estimated

What You Control

You decide:

•Whether opportunity is worth pursuing
•Timing assessment (if you have insider knowledge)
•Value ranges (if you know vendor budget/market)
•Which materials to generate
•Approach strategy (warm contacts vs cold outreach)

I handle:

•Market research and gap analysis
•Database entry formatting and placement
•Material generation from templates
•Cross-referencing book chapters
•Maintaining document consistency

After Completion

Once opportunity is documented and materials generated:

•Review materials - Check vendor-specific analysis, emails, pitch deck
•Identify contacts - Research decision-makers on LinkedIn
•Plan outreach - Schedule emails, warm introductions, or thought leadership
•Track progress - Use tracking sections in email templates
•Update database - Add contact details, outreach dates, responses received

Next steps typically:

•Research key contacts (LinkedIn, company website)
•Customize email Template 1 with specific details
•Send initial outreach within 7 days
•Follow up using 3-stage sequence in email templates
•Log outcomes in database tracking section

Tips for Best Results

•Be specific about the gap - "AI content generation without Schema.org" is better than "needs agent help"
•Note if you have contacts - I'll adjust approach strategy for warm vs cold outreach
•Mention recent launches - Ties opportunity to specific vendor momentum
•Identify opportunity type early - Helps me generate most relevant materials
•Link to /news if applicable - Creates connected narrative across skills

Relationship to News Skill

News skill focuses on: Industry developments validating book thesis Opportunity skill focuses on: Business development and revenue opportunities

Handoff pattern:

code

/news [vendor launch]
  → Verifies facts
  → Checks relevance to book
  → Identifies business gap
  → Suggests: "Run /opportunity to document business case"

/opportunity [vendor] [gap description]
  → Analyzes commercial opportunity
  → Updates business database
  → Generates vendor materials
  → Prepares for outreach

Both skills update different documents:

•/news → appendix-j-industry-developments.md, blog/book-updates.md, web/news.html
•/opportunity → business/business-opportunities.md, vendor-specific materials in organized subfolders

Integration example:

•January 2026: Amazon/Microsoft/Google agent commerce launches
•/news documents these in Appendix J (validates book predictions)
•/opportunity identifies CMS vendors needing agent-readiness positioning
•Result: Thought leadership (news) + business development (opportunity)

Questions?

If you're unsure whether something qualifies as a business opportunity, just provide it - I'll evaluate and explain the assessment.

If research reveals the opportunity is already well-served or timing is poor, I'll explain why and suggest alternatives.

The goal is to maintain a current, actionable database of business opportunities with ready-to-use materials for pursuing them.

Quick Reference: Opportunity Types

•Product Integration - Vendor AI tool needs agent-compatible output layer
•Platform Validation - Vendor customers need agent-readiness measurement
•Partner Training - Agency ecosystem needs certification and toolkit
•Enterprise Audit - Large organization needs multi-site assessment
•Strategic Advisory - Vendor needs competitive positioning and roadmap

Value ranges:

•Product Integration: £50k-250k
•Platform Validation: £75k-150k + usage fees
•Partner Training: £25k-50k + per-partner fees
•Enterprise Audit: £25k-100k
•Strategic Advisory: £150k-400k annual

All opportunities should have 3-6 month competitive window and clear path to engagement.