Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
When to Use This Skill
Use when asked to:
- •Apply Anthropic's brand colors to artifacts or visualizations
- •Style documents with Anthropic typography (Poppins, Lora fonts)
- •Add corporate visual identity to presentations or outputs
- •Format content with Anthropic's design standards
- •Apply consistent branding across multiple artifacts
Do NOT use when:
- •Content doesn't need Anthropic branding (generic styling is sufficient)
- •User requests non-Anthropic brand guidelines
- •Technical code output where branding is inappropriate
Brand Guidelines
Colors
Main Colors:
- •Dark:
#141413- Primary text and dark backgrounds - •Light:
#faf9f5- Light backgrounds and text on dark - •Mid Gray:
#b0aea5- Secondary elements - •Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- •Orange:
#d97757- Primary accent - •Blue:
#6a9bcc- Secondary accent - •Green:
#788c5d- Tertiary accent
Typography
- •Headings: Poppins (with Arial fallback)
- •Body Text: Lora (with Georgia fallback)
- •Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- •Applies Poppins font to headings (24pt and larger)
- •Applies Lora font to body text
- •Automatically falls back to Arial/Georgia if custom fonts unavailable
- •Preserves readability across all systems
Text Styling
- •Headings (24pt+): Poppins font
- •Body text: Lora font
- •Smart color selection based on background
- •Preserves text hierarchy and formatting
Shape and Accent Colors
- •Non-text shapes use accent colors
- •Cycles through orange, blue, and green accents
- •Maintains visual interest while staying on-brand
Technical Details
Font Management
- •Uses system-installed Poppins and Lora fonts when available
- •Provides automatic fallback to Arial (headings) and Georgia (body)
- •No font installation required - works with existing system fonts
- •For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- •Uses RGB color values for precise brand matching
- •Applied via python-pptx's RGBColor class
- •Maintains color fidelity across different systems