AgentSkillsCN

messaging-audit

统筹各内容板块的定位与传播信息。

SKILL.md
--- frontmatter
name: messaging-audit
description: Review positioning and messaging across content
role_groups: [marketing, product, leadership]
jtbd: |
  Your messaging drifts over time as different people write content. This scans 
  05-Areas/Content/, checks consistency across materials, identifies conflicts or gaps, 
  and suggests refinements so your positioning stays tight and consistent.
time_investment: "15-20 minutes per audit"

Purpose

Ensure messaging consistency across all content and identify where positioning needs tightening.

Usage

  • /messaging-audit - Full messaging review
  • /messaging-audit [topic] - Focus on specific product/feature messaging

Steps

  1. Scan 05-Areas/Content/ for published content

  2. Extract messaging elements:

    • Value propositions mentioned
    • Key benefits highlighted
    • Target audience descriptions
    • Problem statements
    • Competitive positioning
  3. Check consistency:

    • Same value props across content?
    • Consistent problem framing?
    • Aligned audience descriptions?
    • Unified competitive positioning?
  4. Identify issues:

    • Conflicting messages
    • Outdated positioning
    • Missing key messages
    • Inconsistent terminology
  5. Generate audit report with:

    • Consistency analysis
    • Conflicts found
    • Missing messages
    • Recommendations for alignment

Output Format

markdown
# 🎯 Messaging Audit

**Date:** [Today]
**Content reviewed:** [Count]

## Current Messaging Patterns

### Value Propositions
- "[Value prop 1]" - Used in [X] pieces
- "[Value prop 2]" - Used in [X] pieces

### Problem Statements
- "[Problem 1]" - [X] mentions
- "[Problem 2]" - [X] mentions

## Consistency Issues

### Conflicts Found
1. [Content A] says "[X]" but [Content B] says "[Y]"
2. [Inconsistency description]

### Missing Key Messages
- [Message] not mentioned in [content type]

## Recommendations
1. [Recommendation for alignment]
2. [Recommendation for improvement]