Checklist
- •Define target personas, JTBD, and desired outcomes.
- •Collect existing research, support tickets, and product analytics.
- •Explore solution hypotheses with risks, assumptions, and validation paths.
- •Shape experiments or prototypes with acceptance signals.
- •Align roadmap decisions with engineering capacity and sequencing.
Prompts
- •"What risks must we retire before committing to full delivery?"
- •"Outline a discovery cadence that integrates build/measure/learn loops."
Resources
- •Discovery framing template (problem → opportunity → experiment).
- •Example bet canvas.