ACT Brand Alignment

When to Use

• •Writing/editing ANY ACT content (web, marketing, grants, reports)
• •Designing UI, visual assets, or brand materials
• •Planning information architecture
• •Creating content models or data structures
• •Reviewing copy for voice/tone alignment

Quick Reference

Identity

A Curious Tractor is a regenerative innovation ecosystem partnering with marginalised—especially First Nations—communities to dismantle extractive systems. Like a tractor's power take-off, we transfer resources to community-led initiatives. We hand over the keys.

Method (LCAA)

Listen → Curiosity → Action → Art

Values

• •Radical Humility (no saviors)
• •Decentralised Power (communities lead)
• •Creativity as Disruption (revolution through imagination)
• •Truth-telling (name extractive systems)

Promise

40% of profits flow to community ownership. We design for our own obsolescence.

Project Scope Mapping

Voice Guardrails

DO:

• •Farm metaphor: seeds, harvest, cultivating, soil, seasons, fields
• •Community ownership, co-stewardship, Indigenous sovereignty
• •"Designing for obsolescence" / "handing over the keys"
• •Name Jinibara Country when referencing the land
• •40% profit-sharing commitment

DON'T:

• •Overclaim ("world-leading," "revolutionary")
• •Extractive, luxury, or commercial language
• •Frame communities as beneficiaries (they are co-owners)
• •Corporate jargon or glossy marketing speak
• •Imply permanence (we design for obsolescence)

Visual Language

• •Palette: Stone 50-900 + Emerald accents
• •Typography: Geist Sans
• •Motifs: Seeds, cockatoos, regenerative farming

File References