weekly-budget-reallocation

Cadence

Weekly

Objective

Shift budget from low-return campaigns to constrained high-return campaigns.

Workflow

• •Calculate marginal performance by campaign and budget constraint status.
• •Create reallocation matrix from donor campaigns to receiver campaigns.
• •Validate against client priorities and campaign lifecycle stage.
• •Apply approved budget updates and log expected KPI lift.

Core MCP Tools

• •list_campaign_budgets
• •list_campaigns
• •run_gaql_query
• •update_campaign_budget
• •attach_campaign_budget

Expected Outputs

• •Reallocation matrix
• •Applied budget changes
• •Expected incremental impact

Guardrails

• •Do not starve brand/protection campaigns below minimums.
• •Respect seasonality and ongoing experiments.
• •Cap weekly reallocation volatility.