AgentSkillsCN

weekly-account-health-report

每周生成Google Ads账户健康报告，并附上优先级行动建议。在准备运营人员的审查报告时使用，以便结合KPI趋势与问题排名，制定后续行动计划。

SKILL.md
--- frontmatter
name: weekly-account-health-report
description: Weekly Google Ads account health report with priority actions. Use when preparing operator review with KPI trends and issue ranking.

weekly-account-health-report

Cadence

Weekly

Objective

Provide one weekly operational dashboard that drives next-week actions.

Workflow

  • •Aggregate KPI trends over 7/30-day windows by campaign and ad group.
  • •Summarize spend, conversions, CPA/ROAS, impression and click signals.
  • •Rank opportunities and risks by financial impact and confidence.
  • •Produce next-week action plan with owner and expected outcome.

Core MCP Tools

  • •run_gaql_query
  • •list_campaigns
  • •list_ad_groups
  • •list_keywords
  • •get_change_history

Expected Outputs

  • •Weekly executive table
  • •Top risks/opportunities
  • •Prioritized action plan

Guardrails

  • •Keep methodology consistent week-over-week.
  • •Separate correlation from causation in commentary.
  • •Include unresolved blockers from prior week.