tracking-conversion-readiness-check

Cadence

Before first launch, after major site changes, and monthly for QA.

Objective

Guarantee that optimization and reporting rely on accurate conversion signals.

Workflow

• •Inventory all conversion actions and map each one to funnel stage and business value.
• •Confirm primary vs secondary assignment and remove duplicate primary goals.
• •Validate lookback windows, counting method, and inclusion in conversions.
• •Run query checks for sudden conversion drops, spikes, or lag anomalies.
• •Document offline conversion import dependencies when sales close outside site.

Core MCP Tools

• •list_conversion_actions
• •create_conversion_action
• •update_conversion_action
• •remove_conversion_action
• •upload_click_conversion
• •upload_call_conversion
• •upload_conversion_adjustment
• •run_gaql_query

Expected Outputs

• •Conversion health checklist with pass or fail status
• •Corrected conversion action map (primary, secondary, value logic)
• •Risk list for attribution and data quality gaps

Guardrails

• •Do not optimize bids against unvalidated conversion actions.
• •Keep at least one stable primary goal per campaign objective.
• •Never delete conversion actions without confirming historical reporting impact.