negative-conflict-checker

Cadence

2-3 times per week

Objective

Prevent self-blocking and recover valid demand safely.

Workflow

• •Collect active positives and negatives across campaign/ad-group/shared-list scopes.
• •Detect direct and thematic conflicts by match type behavior.
• •Prioritize conflicts by lost volume/value potential.
• •Propose safe removals or scope changes for negatives.

Core MCP Tools

• •list_keywords
• •list_campaign_negative_keywords
• •list_ad_group_negative_keywords
• •list_shared_negative_keyword_lists
• •run_gaql_query

Expected Outputs

• •Conflict matrix positive vs negative
• •Risk-ranked unblock actions
• •Safe rollback plan

Guardrails

• •Do not remove brand safety negatives automatically.
• •Require confirmation for broad-scope negative removals.
• •Keep before/after diff for audit.