monthly-structure-review

Cadence

Monthly

Objective

Keep account architecture aligned with scale, control, and reporting needs.

Workflow

• •Audit current structure quality: campaign purpose clarity, ad-group tightness, keyword hygiene, naming conventions.
• •Evaluate segmentation opportunities by device, geography, intent, and product/service lines.
• •Propose structural changes with migration plan and rollback strategy.
• •Define staged rollout and monitoring checkpoints.

Core MCP Tools

• •list_campaigns
• •list_ad_groups
• •list_keywords
• •run_gaql_query
• •duplicate_campaign
• •duplicate_campaign_by_device
• •create_campaign
• •create_ad_group

Expected Outputs

• •Structure health assessment
• •Restructure proposal with phases
• •Migration and rollback checklist

Guardrails

• •Do not execute large restructures in one batch.
• •Maintain tracking continuity during migration.
• •Preserve historical comparability in reporting.