monthly-goal-vs-actual

Cadence

Monthly

Objective

Measure attainment accuracy and explain variance clearly.

Workflow

• •Collect monthly actuals for spend, leads/sales, CPA/ROAS, and key volume metrics.
• •Compare against agreed targets and compute variance.
• •Attribute major variances to controllable and external factors.
• •Recommend corrective plan for next month.

Core MCP Tools

• •run_gaql_query
• •list_campaigns
• •list_campaign_budgets
• •get_change_history

Expected Outputs

• •Goal vs actual scorecard
• •Variance explanation matrix
• •Corrective action plan

Guardrails

• •Use consistent target definitions and attribution scope.
• •Call out data latency limitations explicitly.
• •Avoid post-hoc metric changes.