AgentSkillsCN

monthly-client-report-pack

每月为Google Ads账户生成客户可用的报告包。在准备高管摘要、KPI故事、已采取行动，以及下月行动计划时使用。

SKILL.md
--- frontmatter
name: monthly-client-report-pack
description: Monthly client-ready reporting pack for Google Ads accounts. Use when preparing executive summary, KPI story, actions taken, and next-month plan.

monthly-client-report-pack

Cadence

Monthly

Objective

Deliver clear business narrative from media activity to outcomes.

Workflow

  • •Build month-over-month KPI summary with budget, volume, efficiency, and quality context.
  • •Summarize top wins, losses, and decisions made during the month.
  • •Translate platform metrics into business-relevant insights for client stakeholders.
  • •Attach next-month priorities, tests, and expected outcomes.

Core MCP Tools

  • •run_gaql_query
  • •list_campaigns
  • •get_change_history

Expected Outputs

  • •Executive summary for client
  • •KPI appendix by campaign
  • •Next-month action roadmap

Guardrails

  • •Keep narrative evidence-based and numerically consistent.
  • •Avoid vanity metrics without business link.
  • •Include open risks and dependencies.