AgentSkillsCN

landing-intent-mismatch-checker

利用查询与转化模式，检测着陆页与用户意图的不匹配。当点击量保持稳定，但流量质量却出现下滑时使用。

SKILL.md
--- frontmatter
name: landing-intent-mismatch-checker
description: Landing and intent mismatch checker using query and conversion patterns. Use when traffic quality drops despite stable click volume.

landing-intent-mismatch-checker

Cadence

2-3 times per week

Objective

Reduce mismatch between query intent, ad promise, and destination page.

Workflow

  • •Analyze search terms and ad groups for intent clusters.
  • •Flag clusters with high spend and weak conversion outcomes.
  • •Recommend negative strategy, ad messaging updates, or landing segmentation actions.
  • •Prepare prioritized backlog with expected upside.

Core MCP Tools

  • •get_search_terms
  • •run_gaql_query
  • •list_ads
  • •list_keywords

Expected Outputs

  • •Intent mismatch map by ad group
  • •Action backlog with impact score
  • •Suggested copy/keyword fixes

Guardrails

  • •Do not assume landing page issues without supporting signals.
  • •Separate tracking issues from intent mismatch.
  • •Report confidence level per recommendation.