AgentSkillsCN

keyword-planner-budget-forecaster

为新Google Ads账户提供基于关键词规划的预算与流量预测。在上线前，预先设定切合实际的预算场景，以及预期的点击量与转化量区间时使用。

SKILL.md
--- frontmatter
name: keyword-planner-budget-forecaster
description: Keyword Planner based budget and traffic forecasting for new Google Ads accounts. Use when defining realistic spend scenarios and expected click or conversion ranges before launch.

keyword-planner-budget-forecaster

Cadence

Before launch and whenever budget planning is revised.

Objective

Produce transparent budget scenarios tied to keyword demand and expected delivery.

Workflow

  • •Build a keyword plan with campaign and ad-group structure aligned to intent clusters.
  • •Add candidate keywords and run forecast metrics for 30-day windows.
  • •Build low, base, and high budget scenarios using conservative and optimistic CPC assumptions.
  • •Translate forecasted clicks into conversion ranges using agreed CVR bands.
  • •Recommend launch budget and minimum viable budget to reach learning stability.

Core MCP Tools

  • •create_keyword_plan
  • •update_keyword_plan
  • •remove_keyword_plan
  • •create_keyword_plan_campaign
  • •create_keyword_plan_ad_group
  • •add_keyword_plan_keywords
  • •generate_keyword_forecast_metrics
  • •generate_keyword_historical_metrics

Expected Outputs

  • •Three budget scenarios with assumptions
  • •Estimated clicks, conversions, and CPA range per scenario
  • •Suggested launch budget with confidence notes

Guardrails

  • •Never present a single-point forecast without scenario bands.
  • •Keep CPC and CVR assumptions explicit and client-approved.
  • •Re-run forecast after major location, language, or keyword scope changes.