greenfield-market-research

为尚未开通Google Ads账户的广告主，开展市场与需求调研。在创建广告系列之前，通过市场规模预估、意向群体分布与投放范围界定，为广告主把握商机、明确投放方向。

SKILL.md

--- frontmatter

name: greenfield-market-research
description: Greenfield market and demand research for advertisers without an existing Google Ads account. Use to size opportunity, map intent clusters, and define launch scope before campaign creation.

greenfield-market-research

Cadence

Before first campaign build.

Objective

Estimate viable demand and intent landscape for a new Google Ads program.

Workflow

•Define seed topics from services, products, and customer pain points.
•Generate keyword ideas and cluster by intent: transactional, commercial, informational, brand.
•Pull historical metrics to estimate monthly demand, competition intensity, and top-of-page bid ranges.
•Build geo and language slices to identify priority launch markets.
•Summarize market entry recommendation with focus terms, exclusions, and risk notes.

Core MCP Tools

•generate_keyword_ideas
•generate_keyword_historical_metrics
•run_gaql_query
•list_reach_plan_locations
•generate_reach_forecast

Expected Outputs

•Intent cluster map with priority tiers
•Demand and competition snapshot by location
•Recommended launch scope and exclusions

Guardrails

•Do not mix exploratory informational terms into initial performance campaign sets.
•Keep brand and non-brand intent separated from day one.
•Document every assumption when no account history exists.