AgentSkillsCN

first-campaign-structure-and-launch-checklist

为首个Google Ads广告系列制定上线前的QA检查清单。在完成搭建后、启用广告系列之前使用，以及时发现结构性缺陷、政策违规与追踪漏洞。

SKILL.md
--- frontmatter
name: first-campaign-structure-and-launch-checklist
description: Pre-launch QA checklist for the first Google Ads campaign set. Use after build and before enabling campaigns to catch structural, policy, and tracking defects.

first-campaign-structure-and-launch-checklist

Cadence

Immediately before first launch.

Objective

Prevent avoidable launch defects and ensure campaigns can learn efficiently from day one.

Workflow

  • •Verify campaign, ad-group, and keyword naming consistency and intent separation.
  • •Confirm budget allocation, bid strategy alignment, and status states.
  • •Validate ad coverage, asset completeness, and final URL correctness.
  • •Check policy findings and resolve blockers before enablement.
  • •Confirm conversion actions, account selection, and post-launch monitoring plan.

Core MCP Tools

  • •list_campaigns
  • •list_ad_groups
  • •list_keywords
  • •list_ads
  • •list_assets
  • •list_policy_findings
  • •list_conversion_actions
  • •run_gaql_query
  • •pause_campaign
  • •enable_campaign

Expected Outputs

  • •Launch QA checklist with pass or fail for each control
  • •Blocking issues list and fix ownership
  • •Signed launch decision note

Guardrails

  • •Do not enable campaigns with unresolved policy blockers.
  • •Do not launch with empty ad groups or missing conversion mapping.
  • •Keep a rollback plan before first enablement.