AgentSkillsCN

first-30-days-stabilization-playbook

在新广告系列上线或账户接管后的前30天内，执行稳定化例行操作。无论是现有客户还是新客户，均可通过此流程控制资源浪费、提升信号质量，并逐步建立优化节奏。

SKILL.md
--- frontmatter
name: first-30-days-stabilization-playbook
description: First 30-day stabilization routine after a new launch or account takeover. Use for both existing and greenfield clients to control waste, improve signal quality, and establish optimization rhythm.

first-30-days-stabilization-playbook

Cadence

Daily in week 1-2, then 3 times per week in week 3-4.

Objective

Stabilize spend efficiency and conversion signal quality during the learning phase.

Workflow

  • •Monitor spend, clicks, and conversion drift by campaign and device against planned ranges.
  • •Run daily search-term hygiene: add negatives and promote high-intent terms into controlled keyword sets.
  • •Pause or bid-adjust weak entities based on minimum data thresholds.
  • •Resolve policy findings and monitor delivery limitations.
  • •Track every change in a compact changelog to avoid overlapping edits.

Core MCP Tools

  • •get_search_terms
  • •list_keywords
  • •bulk_update_keywords
  • •pause_keyword
  • •enable_keyword
  • •add_campaign_negative_keyword
  • •add_ad_group_negative_keyword
  • •list_policy_findings
  • •run_gaql_query
  • •get_change_history

Expected Outputs

  • •Stabilization dashboard with daily KPI deltas
  • •Applied optimization log with reason codes
  • •Week-by-week decision summary and next actions

Guardrails

  • •Avoid major structural rebuilds before enough learning data accumulates.
  • •Apply one major variable change per cycle when possible.
  • •Keep negative additions auditable with exact match preference for first pass.