existing-account-rapid-audit-48h

Cadence

At onboarding for clients with an active account.

Objective

Find the highest-impact fixes in the first 48 hours and create a ranked action backlog.

Workflow

• •Pull baseline performance for 30, 60, and 90 days by campaign, ad group, keyword, query, and device.
• •Identify spend leaks: irrelevant search terms, weak match-type control, policy issues, and low-quality placements.
• •Review campaign settings: network scope, geo, language, ad schedule, bid strategy, and budget constraints.
• •Validate creative and asset coverage by ad strength, CTR trends, and message intent alignment.
• •Compile quick wins (same day), short-term fixes (7 days), and structural changes (30 days).

Core MCP Tools

• •list_campaigns
• •list_ad_groups
• •list_keywords
• •list_ads
• •get_search_terms
• •list_policy_findings
• •get_change_history
• •list_recommendations
• •run_gaql_query
• •list_conversion_actions

Expected Outputs

• •Audit scorecard with red and yellow flags
• •Prioritized action backlog with estimated impact
• •48-hour quick-win execution list

Guardrails

• •Do not apply platform recommendations blindly.
• •Preserve historical comparability when restructuring naming or grouping.
• •Tag every proposed change with expected KPI impact.