AgentSkillsCN

device-profit-split-planner

为搜索广告系列制定设备盈利性拆分方案。当桌面端、移动端与平板端的投放效率出现差异，通过按设备拆分广告系列，可实现更精准的投放控制时使用。

SKILL.md
--- frontmatter
name: device-profit-split-planner
description: Device profitability split planner for Search campaigns. Use when desktop/mobile/tablet efficiency diverges and campaign splitting by device can unlock better control.

device-profit-split-planner

Cadence

2-3 times per week

Objective

Create clean device-specific structures to maximize profit by channel-device fit.

Workflow

  • •Measure performance by device and quantify CPA/ROAS gaps.
  • •Recommend split only when gap is material and stable over lookback window.
  • •Create paused clones per device strategy and apply device bid modifiers or structure rules.
  • •Return QA checklist before activation (tracking, budgets, overlap, negatives).

Core MCP Tools

  • •run_gaql_query
  • •duplicate_campaign_by_device
  • •duplicate_campaign
  • •set_campaign_device_modifiers
  • •list_campaigns

Expected Outputs

  • •Device split recommendation with thresholds
  • •Created paused campaigns for review
  • •Activation checklist

Guardrails

  • •Do not activate new split campaigns automatically.
  • •Ensure naming convention and labels are consistent.
  • •Avoid double-serving overlap without exclusions plan.