daily-search-terms-hygiene

Cadence

Daily

Objective

Reduce wasted spend from irrelevant queries and harvest profitable terms every day.

Workflow

• •Pull search terms for TODAY and LAST_7_DAYS by campaign and ad group.
• •Classify each term as KEEP, NEGATIVE, or PROMOTE based on intent and conversion signals.
• •Apply negatives at ad-group or campaign level with correct match type (EXACT for precise blockers, PHRASE for theme blockers).
• •Promote winning terms into keyword sets with exact and phrase variants in the correct ad group.
• •Return a compact changelog with term, action, scope, and expected impact.

Core MCP Tools

• •get_search_terms
• •run_gaql_query
• •list_keywords
• •bulk_add_keywords
• •add_campaign_negative_keyword
• •add_ad_group_negative_keyword
• •list_campaign_negative_keywords
• •list_ad_group_negative_keywords

Expected Outputs

• •Daily hygiene table: term -> action -> scope
• •Applied changes with resource names
• •Pending manual review items

Guardrails

• •Do not add broad negatives without explicit confirmation.
• •Do not modify brand terms unless explicitly requested.
• •Prefer validate-only dry run for first execution on new account.