AgentSkillsCN

daily-bid-floor-ceiling-check

每日在关键词层级进行出价下限/上限检查。在调整出价以提升效率的同时，保障流量规模稳定时使用。

SKILL.md
--- frontmatter
name: daily-bid-floor-ceiling-check
description: Daily bid floor/ceiling check at keyword level. Use when adjusting bids for efficiency while protecting traffic volume.

daily-bid-floor-ceiling-check

Cadence

Daily

Objective

Correct bid outliers that are too expensive or too conservative.

Workflow

  • •Pull keyword-level spend, clicks, conversions, CPA, impression share proxies.
  • •Flag high-bid losers and low-bid winners based on target CPA/ROAS rules.
  • •Generate bounded bid adjustments with per-keyword rationale.
  • •Apply changes in bulk only after rule validation and optional approval.

Core MCP Tools

  • •list_keywords
  • •run_gaql_query
  • •bulk_update_keywords
  • •update_keyword

Expected Outputs

  • •Bid outlier table with reason codes
  • •Proposed and applied bid changes
  • •Expected impact summary

Guardrails

  • •Never change bids for keywords with insufficient data.
  • •Respect min/max bid caps defined by user.
  • •Exclude experiment cohorts unless requested.