AgentSkillsCN

client-intake-and-goal-mapper

为现有与新建客户，提供结构化的Google Ads客户接洽与KPI映射服务。在为新客户进行客户接入时，提前明确业务目标、转化优先级、约束条件与成功阈值，再开展账户相关工作。

SKILL.md
--- frontmatter
name: client-intake-and-goal-mapper
description: Structured Google Ads client intake and KPI mapping for both existing and greenfield accounts. Use when onboarding a new client to define business goals, conversion priorities, constraints, and success thresholds before account work.

client-intake-and-goal-mapper

Cadence

Once per new client, then refresh quarterly.

Objective

Translate business goals into executable Google Ads targets and operating constraints.

Workflow

  • •Collect core business context: offers, locations, margins, average order value, sales cycle, seasonality, and operational constraints.
  • •Define primary and secondary conversion goals, including what counts as qualified lead vs low-quality lead.
  • •Set numeric targets: CPA or ROAS, monthly lead or revenue targets, and acceptable ramp-up period.
  • •Build three budget lanes (minimum, target, aggressive) with expected risk profile.
  • •Align governance: approval owner, response SLA, reporting cadence, and escalation path.

Core MCP Tools

  • •get_user_status
  • •list_user_linked_accounts
  • •list_accessible_accounts
  • •list_conversion_actions
  • •run_gaql_query

Expected Outputs

  • •One-page intake brief with business and tracking assumptions
  • •KPI tree (impressions -> clicks -> leads or sales -> CPA or ROAS)
  • •Initial 30-day action plan with owner and deadline

Guardrails

  • •Do not accept launch timelines before conversion definitions are finalized.
  • •Flag missing business inputs instead of filling with guesses.
  • •Keep assumptions explicit and versioned.