bidding-portfolio-and-adjustments-ops

Cadence

Weekly for governance; pre-event for planned traffic shifts.

Objective

Control advanced bidding primitives safely and transparently.

Workflow

• •Create and maintain portfolio bidding strategies per objective cluster.
• •Attach or clear portfolio strategy links at campaign level.
• •Update strategy parameters based on measured outcomes.
• •Create seasonality adjustments for short planned conversion-rate shifts.
• •Create and maintain data exclusions for invalid signal windows.

Core MCP Tools

• •create_portfolio_bidding_strategy
• •list_bidding_strategies
• •get_bidding_strategy
• •update_portfolio_bidding_strategy
• •remove_portfolio_bidding_strategy
• •set_campaign_portfolio_bidding_strategy
• •clear_campaign_portfolio_bidding_strategy
• •create_bidding_seasonality_adjustment
• •list_bidding_seasonality_adjustments
• •get_bidding_seasonality_adjustment
• •update_bidding_seasonality_adjustment
• •remove_bidding_seasonality_adjustment
• •create_bidding_data_exclusion
• •list_bidding_data_exclusions
• •get_bidding_data_exclusion
• •update_bidding_data_exclusion
• •remove_bidding_data_exclusion

Expected Outputs

• •Bidding strategy inventory and campaign mapping
• •Adjustment and exclusion timeline
• •Change-impact report on efficiency KPIs

Guardrails

• •Use seasonality adjustments only for clearly bounded events.
• •Timebox data exclusions and document rationale.
• •Avoid overlapping strategy changes in the same decision window.