assets-and-pmax-linking-ops
Cadence
Weekly for hygiene; as needed for launches and refreshes.
Objective
Maintain complete and correctly linked creative assets across delivery scopes.
Workflow
- •Create and inspect asset inventory before linking changes.
- •Create and maintain asset groups for Performance Max structures.
- •Link or unlink assets at customer, ad group, campaign, and asset group levels.
- •Audit listing group structures and asset link coverage.
- •Remove deprecated asset groups after migration.
Core MCP Tools
- •create_image_asset
- •get_asset
- •create_asset_group
- •list_asset_groups
- •get_asset_group
- •update_asset_group
- •remove_asset_group
- •list_asset_group_listing_groups
- •link_customer_asset
- •unlink_customer_asset
- •link_ad_group_asset
- •unlink_ad_group_asset
- •unlink_campaign_asset
- •link_asset_group_asset
- •unlink_asset_group_asset
- •list_asset_links
Expected Outputs
- •Asset inventory and link matrix
- •Asset group lifecycle report
- •Missing-link remediation list
Guardrails
- •Never unlink critical assets from all scopes in a single pass.
- •Verify asset type compatibility before linking.
- •Keep production-safe fallback assets active.