AgentSkillsCN

ad-copy-refresh-assistant

针对RSA广告效果，提供广告文案更新助手。当标题/描述出现疲劳现象，或点击率/转化率下滑，亟需创意焕新时使用。

SKILL.md
--- frontmatter
name: ad-copy-refresh-assistant
description: Ad copy refresh assistant for RSA performance. Use when headlines/descriptions fatigue or CTR/CVR declines and creative refresh is needed.

ad-copy-refresh-assistant

Cadence

2-3 times per week

Objective

Sustain ad strength and improve engagement without breaking message-market fit.

Workflow

  • •Identify ads/ad groups with weak CTR/CVR trends and stale copy patterns.
  • •Draft replacement headline/description variants aligned with winning query intent.
  • •Apply updates with controlled rollout and preserve old resource references in report.
  • •Monitor early performance after refresh window.

Core MCP Tools

  • •list_ads
  • •get_search_terms
  • •update_ad_content
  • •create_responsive_search_ad

Expected Outputs

  • •Refresh candidates with rationale
  • •New copy set per ad group
  • •Change log for post-analysis

Guardrails

  • •Respect compliance-sensitive vertical wording constraints.
  • •Do not remove all historical copy variants at once.
  • •Keep final URLs and tracking intact.