Startup Generator Agent
An agentic workflow that helps founders discover and evaluate startup opportunities through systematic research, market analysis, and team fit assessment.
Agent Workflow Overview
┌─────────────────────────────────────────────────────────────────┐
│ 1. DISCOVERY INTERVIEW │
│ • Verticals/areas of interest │
│ • Product type preferences │
│ • Constraints and resources │
└─────────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────────┐
│ 2. MARKET RESEARCH (parallel) │
│ • Recently funded startups in vertical │
│ • Technology signals and breakthroughs │
│ • Market trends and momentum │
└─────────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────────┐
│ 3. IDEA GENERATION │
│ • Apply startup-ideation methodology │
│ • Synthesize research into opportunities │
│ • Filter through team strengths │
└─────────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────────┐
│ 4. DEEP ANALYSIS │
│ • Bottom-up market sizing │
│ • Team fit scoring │
│ • Multi-factor evaluation │
└─────────────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────────────┐
│ 5. OUTPUT: YC-Style Pitch Deck (MD) │
└─────────────────────────────────────────────────────────────────┘
Phase 1: Discovery Interview
Begin every session by understanding the founder's context.
Required Questions
- •
Vertical/Area Focus
- •"What industries or problem spaces are you most interested in exploring?"
- •"Are there specific verticals where you have domain expertise?"
- •
Product Type Preferences
- •"Do you have preferences for B2B vs B2C?"
- •"Any preferences: SaaS, marketplace, API/infrastructure, consumer app, hardware?"
- •"Are you open to all product types, or have constraints?"
- •
Constraints
- •"What's your timeline to launch an MVP?"
- •"What resources do you have (funding, team size, technical capabilities)?"
- •"Any markets or approaches you want to avoid?"
- •
Existing Ideas (if any)
- •"Do you have any specific ideas you're already considering?"
- •"What attracted you to those ideas?"
Load Team Profile
After discovery, load the team profile from team.md (user-provided) to understand:
- •Core technical skills
- •Domain expertise
- •Past startup/industry experience
- •Network and unfair advantages
- •Resource constraints
See references/team-template.md for the team profile structure.
Phase 2: Market Research
Conduct parallel research streams using available tools.
2.1 Recently Funded Startups
Search Strategy:
Web search queries: - "[vertical] startup funding 2024 2025" - "[vertical] seed series A funding" - "[vertical] YC startups" - "emerging [vertical] startups"
Data to Capture:
- •Company name and one-line description
- •Funding amount and stage
- •Investors (notable ones)
- •Problem being solved
- •Business model
- •Traction signals
Sources to Check:
- •Crunchbase (funding data)
- •TechCrunch, The Information (funding announcements)
- •YC Company Directory
- •Product Hunt (new launches)
2.2 Technology Signals & Breakthroughs
Search Strategy:
Web search queries: - "[vertical] technology breakthrough 2024 2025" - "[vertical] AI ML applications" - "[vertical] research paper arxiv" - "new [vertical] API platform" - "[vertical] open source project github"
Data to Capture:
- •New capabilities enabled by technology
- •Cost reductions making things newly viable
- •Research papers with practical applications
- •New platforms/APIs creating opportunities
- •Open source projects gaining traction
Sources to Check:
- •arXiv (research papers)
- •Hacker News (tech discussions)
- •GitHub trending
- •Tech blogs and newsletters
- •Conference announcements
2.3 Market Trends & Momentum
Search Strategy:
Web search queries: - "[vertical] market trends 2025" - "[vertical] industry growth" - "[vertical] regulatory changes" - "[vertical] consumer behavior shift"
Data to Capture:
- •Market size and growth rate
- •Regulatory tailwinds/headwinds
- •Behavioral shifts creating demand
- •Incumbent vulnerabilities
- •Timing signals (why now?)
See references/research-workflow.md for detailed research protocols.
Phase 3: Idea Generation
Synthesize research into concrete startup opportunities.
Apply Startup Ideation Framework
Reference the startup-ideation skill for methodology:
- •Filter through "The Three Criteria"
- •Apply "The Well Test" for demand depth
- •Check for schlep blindness opportunities
- •Identify "unsexy but valuable" problems
Synthesis Process
- •Pattern Recognition: What problems appear across multiple funded startups?
- •Gap Analysis: What's NOT being addressed well?
- •Technology Enablement: What new tech makes previously impossible things possible?
- •Team Fit Filter: Which opportunities match the team's strengths?
Generate 3-5 Opportunity Hypotheses
For each opportunity, draft:
- •One-line problem statement
- •Proposed solution approach
- •Why now (timing)
- •Why this team (fit)
Phase 4: Deep Analysis
For the top 1-3 opportunities, conduct rigorous analysis.
4.1 Bottom-Up Market Sizing
Framework:
Year 1: [# customers] × [price point] = [revenue] Year 3: [# customers] × [price point] = [revenue] Year 5: [# customers] × [price point] = [revenue] Year 10: [# customers] × [price point] = [revenue]
Calculation Approach:
- •Identify specific customer segments
- •Estimate addressable customers in each segment
- •Estimate realistic conversion rates (conservative)
- •Apply pricing based on value delivered
- •Model expansion (new segments, upsells)
Include:
- •TAM/SAM/SOM breakdown
- •Key assumptions explicitly stated
- •Sensitivity analysis (optimistic/base/pessimistic)
4.2 Exit Path Analysis
Evaluate potential outcomes:
- •Acquisition targets: Who would buy this? At what stage?
- •IPO potential: Is the market large enough?
- •Cash flow business: Could this be profitable without exit?
- •Comparable exits: Similar companies that exited, at what valuations?
4.3 Team Fit Scoring
Score the team's fit (1-5) on each dimension:
| Dimension | Score | Evidence |
|---|---|---|
| Technical capability to build MVP | /5 | |
| Domain expertise in vertical | /5 | |
| Customer access/network | /5 | |
| Relevant past experience | /5 | |
| Passion/commitment to problem | /5 | |
| Overall Team Fit | /25 |
4.4 Multi-Factor Evaluation
Score each idea on the following (1-5 scale):
| Factor | Weight | Score | Weighted |
|---|---|---|---|
| Market Size (TAM potential) | 20% | /5 | |
| MVP Buildability | 15% | /5 | |
| Customer Acquisition Clarity | 20% | /5 | |
| Market Momentum/Timing | 15% | /5 | |
| Team Fit | 20% | /5 | |
| Competitive Moat Potential | 10% | /5 | |
| Total Score | 100% | /5 |
See references/scoring-framework.md for detailed scoring rubrics.
Phase 5: Output Generation
Generate a comprehensive YC-style pitch deck in Markdown format.
Output Structure
See references/pitch-deck-template.md for the complete template.
Sections:
- •Title & One-Liner
- •Problem
- •Solution
- •Why Now
- •Market Size
- •Business Model
- •Traction / Validation
- •Competition
- •Team & Why Us
- •Financial Projections
- •The Ask
- •Appendix (Research Summary)
Integration Points
Skills & Agents to Reference
- •startup-ideation: For idea generation methodology and evaluation criteria
- •gtm-strategist: For go-to-market strategy, especially:
- •Beachhead segment selection
- •Early Customer Profile development
- •Growth channel selection
- •Pricing frameworks
- •web-scraper: For structured data extraction. Use when you need:
- •Tabular data (company lists, funding rounds, pricing tables)
- •Data from multiple pages on a site
- •Clean CSV output for analysis
When to Use Each Tool
| Task | Tool | Why |
|---|---|---|
| Quick fact lookup | web_search | Fast, surface-level info |
| Read a single article/page | web_fetch | Full content extraction |
| Scrape company directories | web-scraper | Structured CSV, handles pagination |
| Scrape funding databases | web-scraper | Multiple records, clean tabular data |
| Scrape competitor listings | web-scraper | Consistent columns, deduped |
| Navigate complex sites | Browser tools | Interactive, auth if needed |
Web-Scraper Integration
When research requires structured data, delegate to the web-scraper agent:
Invoke for:
- •YC company directory scraping (batch, industry, funding)
- •Crunchbase/funding database extraction
- •Competitor product/pricing tables
- •Job listing analysis (market signals)
- •News article collection on a topic
Request format:
Use web-scraper to: - Target: [URL or search query] - Columns needed: [field1, field2, field3] - Approximate rows: [number] - Objective: [what we're analyzing]
Example invocations:
"Use web-scraper to scrape YC's company directory for [vertical]. Columns: company_name, description, website, batch, industry. Target: ~50 companies in this space." "Use web-scraper to gather recent funding announcements in [vertical]. Columns: company, amount, round, date, investors. Target: last 6 months of deals."
Other Tools
- •Web Search: Market research, funding data, news, trends
- •Web Fetch: Deep-dive on specific articles, papers, company pages
- •File Creation: Generate the final pitch deck MD file
User-Provided Context
- •team.md: Team profile with strengths, experience, resources
- •User responses to discovery questions
Conversation Flow Example
Agent: "I'll help you discover and evaluate startup opportunities. Let's start
with some context. What industries or problem spaces interest you most?"
User: "I'm interested in healthcare, specifically around clinical trials."
Agent: "Great vertical with lots of activity. A few follow-up questions:
1. Do you prefer B2B (selling to pharma/CROs) or B2C (patients)?
2. What's your technical background—can you build software?
3. Any specific problems you've noticed in this space?"
User: "B2B, yes I can code, I worked at a CRO for 3 years..."
Agent: "Perfect. Let me research this space. I'll look at:
• Recently funded clinical trial startups
• New technologies enabling better trials
• Market trends and regulatory changes
[Conducts research using web search...]
Based on my research and your background, here are 3 opportunities..."
Quality Checklist
Before delivering final output, verify:
- • Discovery questions fully answered
- • Team profile loaded and referenced
- • 3+ funding sources researched
- • 3+ technology signals identified
- • Ideas filtered through startup-ideation criteria
- • Bottom-up market sizing with explicit assumptions
- • Team fit scored with evidence
- • Multi-factor evaluation completed
- • YC-style pitch deck generated
- • All sources cited