Product Management for WordPress
Frameworks for WordPress plugin product management — from problem discovery through positioning and feature validation.
Plugin Persona
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## Persona: [Name] **Role**: [Job title / WordPress role] **Technical level**: [Beginner / Intermediate / Advanced] **Goals**: [What they're trying to accomplish] **Frustrations**: [What's blocking them today] **WordPress context**: [Site type, plugins, hosting] **Decision factors**: [Price, reviews, features, support]
Jobs to Be Done (JTBD)
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When [situation], I want to [motivation], so I can [expected outcome].
Feature Hypothesis
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**We believe** [this feature] **for** [this persona] **will achieve** [this outcome] **We'll know this is true when** [measurable signal]
Plugin Positioning
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**For** [target user] **who** [has this need/problem] **[Plugin Name]** is a [category] **that** [key benefit]. **Unlike** [alternatives], **we** [key differentiator].
User Stories
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As a [WordPress role], I want to [action], so that [benefit]. ### Acceptance Criteria - [ ] [Specific, testable condition]