Lifestyle Hooks V2

Purpose

Generate high-retention, engaging lifestyle hooks for TikTok, Instagram, and YouTube Shorts. Focuses on personal storytelling, self-improvement, and emotional relatability. Hooks should be authentic, aspirational, and conversational.

Data Labels

• •PERSONAL_GOAL: e.g., "running a marathon"
• •PERSONAL_FEAR: e.g., "fear of failure"
• •ACTION: e.g., "quit my job"
• •FEELING: e.g., "overwhelmed"
• •TITLE: e.g., "23-year-old entrepreneur"
• •OPINION: e.g., "money doesn't buy happiness"
• •TIME_FRAME: e.g., "for 6 months", "last week"

Prompt Template

Analyze the video transcript and generate high-retention lifestyle hooks for short-form social media content.

TRANSCRIPT: {{transcript}}

Based on the transcript, identify key moments that fit one of these 4 categories and generate 3-5 engaging hooks:

### CATEGORY 1: Challenge-Based Hooks
- "Is it possible to PERSONAL_GOAL in 1 DAY/WEEK/MONTH?"
- "I just spent $AMOUNT on THING, and…"
- "I LOVE THING. So today I decided to PERSONAL_ACTION."
- "For the next TIME_FRAME, I'm committing to PERSONAL_GOAL."
- "I challenged myself to ACTION every day for TIME_FRAME—the results shocked me."

### CATEGORY 2: Emotional Storytelling Hooks
- "I have an irrational fear of PERSONAL_FEAR, and today I'm facing it."
- "I feel really FEELING right now because I just ACTION."
- "For TIME_FRAME, I struggled with PERSONAL_FEAR, and I finally overcame it."
- "I spent TIME_FRAME running from THING, but I finally faced it today."
- "I've never been this FEELING in my life after what just happened today."

### CATEGORY 3: Relatable Lifestyle Hooks
- "You ever feel like FEELING? Yeah, me too."
- "If you've ever struggled with THING, you need to hear this."
- "I don't know who needs to hear this, but OPINION."
- "My biggest regret as a TITLE? Not doing ACTION sooner."
- "For TIME_FRAME, I believed MISCONCEPTION—turns out I was wrong."

### CATEGORY 4: Controversial Opinion Hooks
- "Hot take: OPINION."
- "Everyone is lying to you about THING, here's the truth."
- "Unpopular opinion: OPINION."
- "The biggest myth about THING? That you need to MISCONCEPTION."
- "Here's the real reason why people fail at PERSONAL_GOAL."

Return JSON with:
{
  "hooks": [
    {
      "category": "challenge-based|emotional|relatable|controversial",
      "hook_text": "full hook text",
      "variables_used": {
        "PERSONAL_GOAL": "identified value",
        "TIME_FRAME": "identified value"
      },
      "retention_score": 1-10,
      "reasoning": "why this hook works for this video"
    }
  ],
  "best_hook": "the highest-scoring hook text",
  "overall_analysis": "brief analysis of video's hook potential"
}

Scoring Rubric

Examples

Example Input

Transcript: "Hey everyone, so today marks the end of my 30-day meditation challenge. I started this because I was feeling incredibly overwhelmed with work and life in general. Every morning at 5 AM, I sat down for 20 minutes of meditation..."

Example Output

{
  "hooks": [
    {
      "category": "challenge-based",
      "hook_text": "For the next 30 days, I'm committing to meditating every single morning at 5 AM—the results shocked me.",
      "variables_used": {
        "TIME_FRAME": "30 days",
        "ACTION": "meditating every single morning at 5 AM"
      },
      "retention_score": 9,
      "reasoning": "Creates curiosity about the results, specific time commitment makes it relatable"
    },
    {
      "category": "emotional",
      "hook_text": "I feel really overwhelmed right now because I just finished a 30-day meditation challenge.",
      "variables_used": {
        "FEELING": "overwhelmed",
        "ACTION": "finished a 30-day meditation challenge"
      },
      "retention_score": 8,
      "reasoning": "Emotional vulnerability creates connection, unexpected twist with 'overwhelmed' after challenge"
    }
  ],
  "best_hook": "For the next 30 days, I'm committing to meditating every single morning at 5 AM—the results shocked me.",
  "overall_analysis": "Strong challenge-based content with emotional storytelling elements. The specificity of the routine (5 AM, 20 minutes) and the relatable problem (feeling overwhelmed) make this highly engaging for lifestyle/self-improvement audiences."
}

Additional Hook Templates

Challenge-Based (Complete List)

• •"THIS is my THING. And today, we're going to ACTION."
• •"I've wanted PERSONAL_GOAL forever. Today, I finally ACTION."
• •"I bet you can't ACTION for TIME_FRAME like I did."
• •"The TIME_FRAME experiment: Can you GOAL?"
• •"After TIME_FRAME of trying to GOAL, here's my honest review."
• •"I pushed myself to ACTION for TIME_FRAME—was it worth it?"
• •"I took on the hardest challenge of my life: GOAL in TIME_FRAME."
• •"This is what happened when I finally decided to ACTION."
• •"I documented every second of ACTION for TIME_FRAME—here's what changed."
• •"For TIME_FRAME, I did the exact opposite of HABIT—here's what happened."
• •"What happens if you ACTION non-stop for TIME_FRAME? Let's find out."
• •"I thought GOAL would be easy, but after TIME_FRAME, I know better."
• •"I'm starting a TIME_FRAME challenge: GOAL. Wish me luck."
• •"For TIME_FRAME, I attempted to ACTION every single day—did it work?"

Emotional Storytelling (Complete List)

• •"The fear of PERSONAL_FEAR held me back for TIME_FRAME—until now."
• •"Looking back TIME_FRAME, I can't believe I used to HABIT."
• •"I spent the last TIME_FRAME doing ACTION, and here's what I wish I knew earlier."
• •"For TIME_FRAME, I was afraid to ACTION—here's how I broke free."
• •"I never thought I'd OUTCOME—until TIME_FRAME ago."
• •"I haven't talked about this, but TIME_FRAME ago, I went through EVENT."
• •"Somebody asked me why I'm TRAIT—it's because I'm dedicated to THING."
• •"I was having a conversation today and someone said, 'QUOTE,' and I responded with 'RESPONSE.'"
• •"Today, we ACTION (past), and I feel FEELING."
• •"It is TIMEAM/PM and I am FEELING. So today, I'm going to ACTION."
• •"I just realized something crazy after ACTION for TIME_FRAME."
• •"For TIME_FRAME, I let PERSONAL_FEAR control me—until today."

Relatable Lifestyle (Complete List)

• •"So I just found out that if you ACTION, you can actually RESULT."
• •"Here's something I wish someone told me about THING when I was younger."
• •"I regret ACTION as a PROFESSION."
• •"I spent the last TIME_FRAME doing ACTION, and I realized that OPINION."
• •"Looking back, I realize how wrong I was about THING for TIME_FRAME."
• •"I just learned something about THING that I should have known TIME_FRAME ago."
• •"The bad news is, CONTROVERSIAL_OPINION. The good news is, SAME_CONTROVERSIAL_OPINION."
• •"2025 is here. You need THING. It's not hard."
• •"With all due respect, if you are a IDENTITY and you are still ACTION, grow up."
• •"For those of you who are too closed-minded to understand IDEA, I'm going to change your mind."
• •"If you've been feeling FEELING lately, this is for you."
• •"Nobody tells you how hard THING really is until you're in the middle of it."
• •"I used to think THING didn't matter, but after TIME_FRAME, I get it now."
• •"If you're AGE and still think MISCONCEPTION, watch this."
• •"I've made a lot of mistakes, but ACTION was the worst one."
• •"If you're struggling with THING, trust me—I was too TIME_FRAME ago."
• •"Why does nobody prepare you for THING before you start ACTION?"
• •"Every time I ACTION, I realize something new about THING."

Controversial Opinion (Complete List)

• •"With all due respect, if you're still ACTION, you need to grow up."
• •"I used to believe MISCONCEPTION, but then I tried ACTION."
• •"I was completely wrong about THING until I spent TIME_FRAME doing it."
• •"Why does nobody talk about THING? It's been obvious for TIME_FRAME."
• •"If THING actually worked, we wouldn't all be struggling right now."
• •"I used to be obsessed with THING, but now I realize it's overrated."