AgentSkillsCN

app-marketing-copy

撰写营销文案和App Store/Google Play列表（ASO关键词、标题、副标题、短+长描述、功能要点、发布说明），以及截图标题集和文本转图像提示模板，用于生成商店截图背景/推广视觉。当被要求：撰写/刷新应用营销文案、制作应用商店元数据、头脑风暴标语/价值主张、制作广告/着陆页/邮件文案，或生成截图/创意生成提示时使用。

SKILL.md
--- frontmatter
name: app-marketing-copy
description: "Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation."

App Marketing Copy

Quick start

  1. •Ask for missing inputs (or infer from repo/product docs):
  • •App name + 1-sentence value prop
  • •Target user + primary job-to-be-done
  • •3–7 key features + 1–3 differentiators
  • •Desired tone (and words to use/avoid)
  • •Platform(s): iOS App Store, Google Play, or both
  • •Screenshot count and theme (if needed)
  1. •Confirm deliverables:
  • •Store listing (iOS, Google Play)
  • •Marketing pack (landing hero, feature blurbs, CTAs, ads)
  • •Screenshot pack (caption copy + image-generation prompts)
  1. •Produce 2–3 variants per high-impact field, then recommend a “best pick” with 1-sentence rationale.

Intake template (ask, then proceed)

  • •Audience: who + what they want
  • •Problem: what’s hard today
  • •Outcome: what “success” looks like
  • •Differentiators: why this vs alternatives
  • •Proof: numbers, reviews, awards, press (if any)
  • •Constraints: claims to avoid, legal/compliance notes, pricing mention policy
  • •Locale(s): default to US English unless told otherwise

Outputs

iOS App Store listing

  • •Provide: App Name options, Subtitle options, Promotional Text, Keyword set, Full Description, “What’s New” (release notes).
  • •Enforce field limits; if unsure, open references/app-store-metadata.md or run scripts/check_app_store_limits.py.

Google Play listing

  • •Provide: Title options, Short Description options, Full Description, Feature bullets, Release notes.
  • •Enforce limits; see references/app-store-metadata.md or scripts/check_app_store_limits.py.

Marketing copy pack

  • •Provide: 5–10 taglines, 3 hero sections (headline + subhead + CTA), 6 feature blurbs (1–2 sentences), 10 micro-CTAs, 10 ad hooks (short), 5 social posts.
  • •Keep claims supportable; avoid “#1 / best” unless proven.

Screenshot pack (copy + prompts)

  • •Provide: 5–8 screenshot captions (2–5 words each) + optional sub-captions; include a narrative order (setup → value → proof → CTA).
  • •Provide: per-screenshot art direction + a prompt template for text-to-image generation (backgrounds/illustrations), tailored to the user’s tool.
  • •Use references/screenshot-prompts.md for prompt patterns and negative prompts.

Quality checks (do before final)

  • •Character limits: validate with scripts/check_app_store_limits.py for store fields.
  • •Consistency: keep the same core value prop across title/subtitle/hero/screenshot 1.
  • •Compliance: avoid disallowed claims, competitor trademarks, and sensitive targeting; ask if regulated domain (health/finance/kids).
  • •Readability: short sentences, active voice, scannable bullets.

Included resources

  • •references/app-store-metadata.md: field map + common limits + output skeletons.
  • •references/screenshot-prompts.md: prompt templates for backgrounds and promo visuals.
  • •scripts/check_app_store_limits.py: quick character-limit checker for iOS/Google Play fields (JSON in, table out).